An Ampere Analysis’ report proposes and discusses three possible future scenarios if Netflix moved into advertising. The streaming video company has been at pains to point out it has no plans to make such a move, but Ampere Analysis anticipates that Netflix’s consistent 15 per cent YoY revenue growth of the last two years will […]
Television is currently the dominant advertising medium, with a 38 per cent share of total adspend in 2015 according to ZenithOptimedia’s new Advertising Expenditure Forecasts. In 2018, however, ZenithOptimedia expects the Internet to overtake television to become the largest single advertising medium. Looking at the ad market as a whole, ZenithOptimedia believes
TV advertising is failing to reflect the UK’s diverse society, according to a poll by Marketing Week. Research commissioned by the trade magazine found that almost two-thirds of people in the UK feel the ad industry does not represent them, and almost two-fifths say advertising characters and messages fail to reflect British society as a […]
As Sky announces its $0.3 million investment in TV4 Entertainment, an Ampere Analysis report looks at the company’s investments in start-ups and next generation assets. With 11 such investments now under its belt since its start-up strategy began, how is the broadcaster future-proofing itself against the changing TV landscape? Ampere has identified five core developments […]
A+E Networks and RTL Nederland have agreed a two-year collaboration to support advertising and sales activities for A+E Networks channel brands History and Crime + Investigation (CI) in the Netherlands. From January 1st 2016, RTL Nederland will represent both History and CI in their spot and non-spot sales, including branded content and programme sponsorships. Nicolas […]
Modern broadcasters already distribute video content via as many as 30 delivery points, but most have yet to realise the true value of ad placements within many of these opportunities, according to analysis from video inventory management platform, SpotX. With dozens of potential content delivery points existing across multiple screens, the task of monetising what […]
Fraudulent impressions, infringed content, and malvertising cost the US digital marketing, advertising, and media industry $8.2 billion annually. That money can be recouped if companies fix badly designed business processes and repair obvious flaws in the digital advertising supply chain, a study by the Interactive Advertising Bureau (IAB) and EY shows. The report was conducted […]
Thinkbox has revealed a major overhaul of its website following consultation with its heaviest users to better cater for their needs. It launches with a new design and a host of new features and functionality, including a ‘My Thinkbox’ section where users can quickly save content they like, use the most, or want to be […]
Sync has announced its spin-off from Visiware, the award-winning Paris-based developer of interactive TV experiences. SYNC will focus on the development of Sync2AD, the new disruptive mobile ad format that offers rich synchronous experiences for agencies and brands, and its flagship Sync2TV companion screen publishing platform for broadcasters and content producers. Visiware International will continue […]
TV continues to dominate millennials’ media lives. Despite the popularity and hype around video services such as YouTube and Netflix, data gathered from around the world show how popular TV remains with younger generations. To mark World Television Day on November 21st, TV organisations from around the world have brought together the latest statistics to […]