In advance of this weekend’s Super Bowl, LG Electronics (LG) has released its first-ever Super Bowl commercial, featuring Liam Neeson and its new LG SIGNATURE OLED TV. The commercial — father-son collaboration with Sir Ridley Scott, executive producer, and Jake Scott, director — showcases LG’s commitment to bringing the future of television to consumers today. […]
Over one in seven Australians now watch no commercial television on a normal weekday – over twice as many as in 2008. The audience is fast getting older and SVoD looks set to make a bigger dent in the medium’s reach in 2016, the latest media data from Roy Morgan Research shows. Seven years ago, […]
The Spanish Association of Advertisers is trying to block the award of 6 new DTT channels on the grounds that it is to the benefit of the current Mediaset-Atresmedia duopoly and against competition. The Advertisers have appealed against the awarding of the licences in a process that did not take into account “the excesive concentration […]
Videology, a software provider for converged TV and video advertising, has announced an industry-first in viewable campaign delivery. Videology says its platform will now allow users to transact on viewability as a currency, defined as viewable CPM (vCPM). Within the platform, clients will be able to plan, buy and execute against a guaranteed price for […]
Rubicon Project, which operates one of the largest advertising marketplaces worldwide, and AdMore, America’s largest independently owned automated TV ad platform enabling brand marketers to reach targeted Nielsen-monitored television viewing audiences, have announced a new strategic alliance under which Rubicon Project will power the automation technology for AdMore via its Guaranteed Orders platform, bringing programmatic […]
Sky has invested $10 million (€9.25m) in DataXu, a provider of programmatic marketing analytics, data management and media activation software. According to Sky, the investment is the latest example of the company taking equity shares in innovative companies, bringing new ideas, insight and services into its business. Based in Boston, Massachusetts, DataXu partners with advertisers […]
Advertising spending delivered strong gains in December as US consumers’ opinion of the economy improved to the highest level since July. The total market rose by 9 per cent for the month, helping cement positive growth for the overall quarter, according to new Standard Media Index (SMI) data. Following two vibrant months in the fourth […]
Expanding a relationship made public in April 2015, media and entertainment industry technology solutions provider Imagine Communications is working with Hewlett Packard Enterprise (HPE) to enable communications service providers (CSPs) and other broadcast and media companies to construct video production, playout and distribution facilities that deliver unprecedented scale, flexibility, performance and reliability. The strengthened relationship […]
The UK’s broadband providers have been told to expect tougher rules on how they advertise their services. The UK’s Advertising Standards Authority (ASA) said it was considering the step to ensure people “aren’t misled by pricing claims”. It follows a study that indicated most users could not correctly calculate bills based on the information given […]
OTT provision is now part of the mainstream – but is also still evolving rapidly. All TV providers, pay and FTA, now feel obliged to supply catch up and back catalogue services. Mainly they are cost centres without much prospect of becoming profit centres. What next? And where will the money come from? Advanced Television […]