FreeWheel has released its Q4 2015 Video Monetization Report that examines the state of the video market. The research highlighted some key findings from the quarter – and 2015 as a whole. For example, European broadcasters monetised the majority of their dynamically served content across long-form on-demand, now accounting for 88 per cent of total […]

Mobile ad spending in the UK continues to show strong growth and is expected to rise 35 per cent this year to £4.58 billion ($7 billion), accounting for 27 per cent of UK total media ad spend. That’s a higher figure than eMarketer forecast last year and marks the first time that that mobile has […]

AOL has released research exploring the growth and potential of video advertising in Southeast Asia. The study found three quarters of all buyers and sellers currently involved with video advertising increased their video budget in 2015. Respondents said they had shifted budgets from a variety of other channels to fund the increase, in particular television, […]

Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time, according to eMarketer’s latest quarterly ad spending forecast. In 2017, TV ad spending will total $72.01 billion, or 35.8 per cent of total media ad spending in the US. Meanwhile, total digital ad spending in 2017 […]

Findings from a study carried out by TiVo Research, a subsidiary of TiVo and 84.51°, a customer engagement consultancy, indicate that when 15 Consumer Packaged Goods (CPG) brands cut their TV advertising budgets, the majority lost a much greater amount in sales year-over-year. Each participating media brand chose five consumer brands that had lowered their […]

Findings of an independent, commissioned study conducted by Forrester Consulting on behalf of converged TV and video advertising software provider Videology indicate that both media buyers and sellers are embracing change, yet still struggling to solve the challenges posed by shifting viewing habits. The study – TV And Digital Video Evolve As Complementary Allies – […]

The Private TV Association, UTECA, which reoresents the largest private TV networks, has estimated that the Spanish FTA DTT market will experience a TV ad growth of 5 per cent widely surpassing a total turnover of €2 billion this year. In 2015, the TV ad market reached €2.011 billion representing 40.1 per cent of the […]

UK advertising is in rude health, with a strong 2015 followed by what Enders Analysis projects will be strong growth through 2018. This growth is despite some uncertainty as to the TV viewership among the younger age-group, an issue that Enders Analysis interrogated in two separate notes concerning “millennials”; and the continuing decline of spend with print. […]

Warc has announced the 2016 results of the Warc 100, an annual ranking of the world’s best marketing campaigns and companies according to their business impact. The Warc 100 rankings are based on performance in effectiveness and strategy awards around the world, and are built on a rigorous methodology developed in consultation with King’s College […]

Video inventory management platform SpotX and OTT video news service Newsy are among the first to monetise Apple’s new tvOS in response to burgeoning advertiser demand for connected TV (CTV) video inventory. Newsy claims to help advertisers target cord-cutting millennials who watch its video news reports on CTV, desktop and mobile devices. Newsy, whose Apple […]