Pentland Brands has secured a deal to become the first official channel sponsor of TNT Sports. Starting immediately, the collaboration will showcase six of Pentland’s brands – Berghaus, Canterbury, Ellesse, Endura, Mitre, and Speedo – with activation spanning TV, on-demand and social media. The campaign debuts alongside the Nottingham Forest vs Manchester United Premier League […]
Smartclip, RTL Group’s adtech business, and RTL Hungary have announced a strategic technology partnership aimed at enhancing RTL Hungary’s digital and linear advertising capabilities. As part of this collaboration, RTL Hungary has adopted smartx — smartclip’s holistic, full-stack ad-server and supply-side platform (SSP). This technology allows RTL Hungary to merge linear and digital TV, delivering […]
A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7 per cent this year to $1.15 trillion (€1.07tn), a downgrade of almost one percentage point (pp) from WARC’s November forecast due to growing market volatility. A further cut of 0.7pp has been applied […]
The FreeWheel Video Marketplace Report (VMR) – based on aggregated data collected from FreeWheel, the technology platform for the premium video advertising industry – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The dataset included in this report is one of the largest available on the […]
After fierce pushback the BBC has dropped plans to sell adverts on its podcasts in the UK. In 2024, BBC Studios set out proposals to sell adverts in a push to make more money to support the corporation away from its traditional licence fee income. But companies in the commercial radio and podcasting industry hit […]
InfoSum, the data collaboration platform, and ITV have announced the extension of their strategic partnership. This renewal follows four years of collaboration that has underpinned ITV’s addressable advertising capabilities. Since 2021, the partnership has enabled ITV to develop sophisticated audience targeting solutions without compromising viewer privacy. This is made possible by InfoSum’s decentralised technology, which […]
Amid the current challenging economic climate, brands must navigate rising costs while consumers seek to manage their spending. Only one in three consumers feel they have discretionary income after essentials, while 88 per cent hope to maintain or reduce spending across most categories this year (Source: DCM/everyday people 2025). This makes it more important than […]
iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to unlock a new level of transparency, speed and performance tracking to the TV and streaming marketplace. Outcomes at Scale has been developed to help the buy and […]
Relo Metrics, the AI-driven sponsorship, data and analytics platform for real-time data-driven decisions, has announced that its Relo Census product now includes F1, bringing census-level data set to the sport. This expansion enables F1 brands, teams, and agencies to benchmark sponsorship performance, track brand exposure, and optimise investments, with speed and accuracy. The official launch […]
Betting ads have come a long way: Traditionally, they would be placed in print magazines or on traditional TV spots, but nowadays, latest betting options often opt to advertise their services online or even on social media, highlighting benefits available to players. These include several freebies and bonuses, a varied pool of unique games, and several […]