ShowHeroes, a specialist in sustainable digital video and CTV solutions, has announced the launch of Retail Ads for CTV, a format designed to extend retail and store activation campaigns across its global publisher network. Retail Ads for CTV seeks to bridge the gap between on-screen engagement and real-world foot traffic. Featuring a combination of high-impact […]
The British Army will sponsor Channel 4’s coverage of the UEFA European Under-21 Championship 2025 which kicks off on June 11th. Running until the final on June 28th, the British Army will sponsor at least eight live games across linear and streaming on Channel 4 and 12 Group Stage games on 4Seven, as well as […]
Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel through new business intelligence, market data and real-world campaign findings captured in a new contextual advertising report. Available now, the resource delivers actionable insights enabling brands to overcome the lack of transparency that hampers confidence in […]
Genius Sports, the data, technology and broadcast partner that powers ecosystem connecting sports, betting and media, has announced a strategic partnership with TV measurement company, iSpot. The partnership will provide Genius Sports with iSpot’s Outcomes and Unified Measurement solutions, which verifies and measures video advertising across the vast array of content types, such as linear […]
Roku has partnered with MAGNA Media Trials to try and determine how advertisers can break through in a fragmented, choice-heavy streaming landscape. The findings in its study, titled TV Attention, Deconstructed, seek to challenge conventional thinking about TV and make a case for rebalancing how marketers approach their cross-platform media buys. Some key findings include: […]
MiQ, the programmatic media partner, has announced the launch of MiQ Sigma, an AI-powered advertising technology trained on one of the world’s most connected data sets. MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores. AI […]
Creative, labeled as ‘non-working’ media, is responsible for driving 40-70 per cent of an advertising campaign’s performance, yet it has been deprioritised and undervalued. Global advertising spend is projected to reach $1.12 trillion (€0.98tn) by 2026, so investment in creative and content is expected to surpass $140 billion. Winterberry Group, a strategic growth consultancy, has […]
Comscore, a specialist in measuring and analysing consumer behaviour, has announced an expanded partnership with ShowSeeker, the ad tech company behind Pilot, a cloud-based campaign and order management platform. This collaboration brings Comscore’s person-level local live and DVR data into the Pilot system, enabling media buyers and sellers to evaluate and transact on audiences with […]
DoubleVerify, software platform to verify media quality, optimise ad performance, has announced a partnership with Impact Plus, a sustainability technology company that empowers marketers to reduce the environmental footprint of their advertising. With this release, brands can leverage DV’s Emissions Measurement offering powered by Impact Plus, to understand and manage the carbon footprint of their […]
At ANGA COM, ruwido has unveiled its new, addressable promotion service that opens new revenue streams for service providers. The concept sees a traditional remote control transforming into a remote control as a service – turning a familiar household device into a tool for communication, promotion and revenue generation. A touch-sensitive LCD button, integrated into […]