Channel 4 Sales has announced that Genesis, the Korean premium car brand with the luxury experience, will sponsor film programming across Channel 4. Starting immediately, this year long deal will incorporate sponsorship of film programming across linear and streaming. The sponsorship idents, created by Innocean, will be shown across Channel 4, E4, More4 and Film4 […]
Research from Ampere Analysis estimates that the 2025 UEFA European Women’s Championship will generate at least €32.5 million in sponsorship revenue, a 112 per cent increase on the previous event in 2022. Expansion in the fanbase for the Women’s Euros has been a key driver of this growth. Ampere’s Sports Consumer data indicates that 76 […]
This summer, GetYourGuide is partnering with Sky Sports to kick off a campaign that drives awareness of the experiences industry. Created by Initiative in collaboration with Sky Media, the campaign names GetYourGuide as the Official Travel Experience Partner of Sky Sports, helping viewers discover an way to discover and book experiences inspired by the thrill […]
For all the talk of social media dominance and short-form content, television advertising still has an oddly persistent hold over us. There’s something about the combination of sound, visuals and sheer familiarity that cuts through, even in a distracted world. But while TV ads are good at grabbing attention, whether people actually try the product […]
Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, is one of the first ad tech partners to build on Meta’s newly released Threads API. The integration brings Threads ad support into Innovid’s Social Ads Manager, enabling marketers to activate the channel alongside other Meta properties. With more than 350 […]
Nielsen, the specialist in audience measurement, data and analytics, has announced the addition of Connected TV (CTV) coverage into its Ad Intel product. Adding CTV coverage to Ad Intel, Nielsen’s source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns. This enhancement enables ad spend to […]
The UK’s Competition and Markets Authority (CMA) is proposing to designate Google with ‘strategic market status’ (SMS) in general search and search advertising under the new Digital Markets Competition Regime. The CMA has also published a roadmap of potential actions it could prioritise were Google to be designated. Early priorities include: requiring choice screens for […]
Online engagement data highlights the Glastonbury 2025 acts drawing the most audience interest, giving marketers a view on where to focus their campaigns. The data, from adtech firm Quantcast, reveals Olivia Rodrigo leads the way at 52.7 million interactions, just edging out Rod Stewart with 51.6 million. Charli XCX follows with 15.4 million, having doubled […]
Viewing time through Netflix’s Standard with Ads plan increased by 32 per cent in five key Western European markets between November 2024 and April 2025. according to data from Digital i. The streaming media measurement company quantified the number of hours viewed to the ad-supported tier on Netflix in the UK, France, Italy, Germany and […]
TVB, the not-for-profit trade association representing America’s local broadcast television industry, analysed Nielsen’s May Gauge Report data with a focus on determining what is actually most impactful for advertisers: ad-supported viewing among adults ages 18+. The analysis found that linear TV remains the dominant force in ad-supported viewing in the US. The Facts – Nielsen’s […]