Charities can now test the effectiveness of their ad campaigns for free using AI as part of a new initiative launched today by creative data provider DAIVID to mark International Charity Day (September 5th). Non-profit organisations – or agencies working on their behalf – will receive complimentary access to DAIVID’s advanced AI-powered creative testing solution, […]

DAZN, the sports streaming platform, has announced a partnership with The Trade Desk, the advertising technology player, to innovate DAZN’s platform for advertisers across Europe through enhanced targeting capabilities and connectivity to DAZN’s premium inventory. DAZN is leveraging European Unified ID (EUID) to enable advertisers to transact on addressable inventory with precision. Additionally, OpenPath will […]

Channel 4 Sales has announced that McCain Vibes, the hot snack from McCain, will sponsor E4 Prime Entertainment – a strand of programming airing daily on E4. Starting on September 1st, the six-month partnership will see McCain Vibes sponsor over 300 hours of entertainment between 6pm and 11pm, which includes shows such as Below Deck, […]

Magnite, the independent sell-side advertising company, has announced the expansion of its ad solutions with the introduction of Pause Ads across a number of US streaming providers including DirecTV, DISH Media and Fubo. Buyers and DSPs to leverage Pause Ads include KERV.ai, MNTN, and Yahoo DSP. Pause Ads offer contextually relevant and seamlessly integrated opportunities […]

Vidmob, The Creative Data Company, in collaboration with MMA Global, and featuring participation from Kellanova, has released findings from a study exploring how AI-powered predictive impact scoring can improve creative performance in digital advertising. The research found that predictive impact scoring can forecast 3-second view-through rates (VTR) with 83 per cent accuracy, improve performance by […]

DeepIntent, the healthcare advertising platform, has announced the release of its HealthFirst FAST Package, a performance-driven solution delivering scalable access for healthcare advertisers. Built for healthcare performance, the new FAST offering connects brands looking to reach verified patients and providers across streaming publishers, with launch partners including LG Ad Solutions, Pluto TV and more. “As […]

Spain’s Advertising investment in television dropped by 5.9 per cent, to €886.1 million, in the first six months of the year, according to Infoadex. Linear TV saw the sharpest decline, down 8.3 per cent in the first half of 2025 compared to the same period in 2024, falling from €839.8 million to €770.3 million. The […]

Online privacy and data sharing have been back in the headlines following the introduction of the Online Safety Act. Data from Kantar Media TGI shows that while consumers are worrying about personal information online they also don’t mind sharing data if it delivers a better viewing experience – such as personalised advertising on streaming platforms. […]

Ahead of the new Premier League season kicking off, data has shown the league’s official partners experienced significant audience engagement growth through the 2024/25 season. The data, from adtech firm Quantcast, highlighted that Barclays topped the league of addressable audience growth throughout the season. The Premier League partners table highlights the growth of open internet […]

Netflix has reported “another successful” Upfront in the US, finalising deals with a number major holding companies and independent agencies. “This year, we more than doubled our overall commitments, which is in line with our expectations, and saw year-over-year growth across all key categories like Retail, CPG, Telco, Health & Wellness, Entertainment and Tech,” said […]