Italy’s media sector generated over €12 billion in revenue last year, a 4 per cent increase from 2023, according to the annual report of the Communications Authority (AgCom). Television accounted for the majority, contributing 72.8 per cent of the total (€8.8 billion), reflecting a 7.3 per cent growth. This growth was primarily driven by advertising […]

Netflix not only has more original TV titles in its US catalogue than any other streaming platform, but analysis from Ampere’s Analytics – Advertising US data reveals that Netflix shows 12 per cent more ads per hour of original titles relative to its licensed titles. It’s only one of two streamers where ads in originals […]

Mediaocean, a partner for omnichannel advertising, has released findings from its 2025 H2 Market Report, offering insights into the most pressing trends shaping advertising in the second half of the year. Drawing from a global survey of hundreds of marketing professionals, the report reveals a clear shift from experimentation to execution, with CTV, AI, and […]

Cadent, the predictive advertising company, has published findings from a study, Cadent Pharma Advertising Trends, fielded with The Harris Poll. The findings reveal that while doctors and healthcare providers remain the primary source for respondents to learn about new medications (68 per cent), TV and connected TV (CTV) ads are gaining traction, at 62 per […]

Since Reddit’s initial public offering (IPO) in 2024, the platform has captured the media industry’s attention with its high-double-digit advertising revenue growth, pushing ad income to a forecast $1.8 billion (€1.5bn) this year, finds WARC. Striving to be an “alternative to social media”, Reddit’s conversational and text-oriented engagement style gathers like-minded people, while users’ highly […]

TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released a study, conducted by Dynata, focusing on active adult, retirement community consumers. This is the second study in this growing category now that younger Boomers and Generation X consumers approach retirement age. The 2025 Active Adult/Retirement Community Purchase Funnel Study took a […]

NBCUniversal has announced the close of its 2025-26 Upfront negotiation cycle, which generated the highest ad sales volume ever for its slate of programming. Fuelled by its sports and live events, the addition of the NBA, growth in streaming platform Peacock, and advancements in technology, NBCUniversal has reported record sales commitments overall and delivered its […]

Narrative Entertainment has launched Frame in the UK, a fully independent, ad sales house bringing together broadcast experience and digital expertise. Frame has been incubated in broadcaster Narrative Entertainment, and launches with the POP and GREAT! channel networks, engaging family and co-viewing audiences, and the often overlooked 55+ demographic. These brand-safe environments provide advertisers with […]

Zone·ify, the free streaming platform, has expanded its relationship with TNA Wrestling to become an official sponsor and streaming partner. Under terms of the deal, Zone·ify will have access to a slate of TNA+ programming, with a seven-day re-air window for select events and hundreds of hours of matches available on demand. Additionally, it also […]

Nielsen has announced the addition of Connected TV (CTV) coverage into its Ad Intel product in the UK. Nielsen says the move it “to offer a more comprehensive view of CTV ad spending, and delivering on its commitment to provide deeper insights into the CTV advertising landscape”. Adding CTV coverage to Ad Intel, Nielsen’s source […]