Tremor Video, a provider of technology-driven video advertising solutions, has launched VideoHub Connect, a bidding and buying feature now available through its end-to-end video advertising platform, VideoHub for Advertisers (VHA). VideoHub Connect allows advertisers and agencies for the first time to programmatically buy video based on effectiveness, using extensive brand performance analytics. Finally marketers can […]
TiVo Research and Analytics, a provider of single-source TV viewing and purchase data for advertisers and TV networks, has released findings from a study examining purchase habits of consumers exposed to a Comcast Media 360 cross media TV and digital advertising campaign in the US. The data showed that TV and digital have different impacts […]
German pay-TV broadcaster Sky Deutschland and technology giant Samsung have partnered to raise awareness and accelerate adoption of Ultra HD technology across the country. They two companies will combine to promote Ultra HD with a nationwide TV and advertising campaign. Phase one will see an Ultra HD Showcase Trailer screened on Samsung Ultra HD TVs […]
A US district court judge has ruled that DTH broadcaster Dish can continue to use its AutoHop and PrimeTime Anytime features on its ‘Hopper’ DVR, and refused network broadcaster ABC’s application to bar the applications when viewing its channels. Judge Laura Swain of the Southern District of New York, United States District Court, ruled in […]
Ensequence, a supplier of advanced television advertising products and services, is launching AdConneqt+, a new US platform for interactive TV advertising. By allowing programmers to offer an interactive upgrade to 30-second ad inventory, AdConneqt+ enables viewers to instantly respond to national advertisers’ 30-second spots with a few clicks of the remote control, enhancing the ads’ […]
Following the success of the first iteration of ITV’s interactive VoD ad format, Ad Explore, ITV Commercial has unveiled a new suite of functionality for ITV Player audiences. The new format launched with Thinkbox’s ‘Harvey and Rabbit’ campaign on September 16. The first iteration of Ad Explore, launched in February 2012, was developed to increase […]
Second screen stats for usage while watching a TV show are “simply spectacular”, claimed Renaud Fuchs, Director of the Second Screen Society, during the Amsterdam IBC ‘Show Me the Money’ conference. “Downloads are key, so is the usage and engagement of
BT has been reprimanded by the UK Advertising Standards Authority (ASA) for its TV commercial which made speed claims about its fibre optic broadband service, BT Infinity, based on out-of-date data. In an advert that featured a student uploading his photograph to a dating site while his flatmate purchased concert tickets instantaneously, BT claimed that […]
The first-ever US study into the impact of Smart TV advertising and consumer behaviour highlights the opportunity that Smart TV provides advertisers to reach a differentiated audience, validating why Smart TV is an essential component to complementing current TV media plans. Digital video brand advertising solutions provider YuMe and Smart TV pioneer LG Electronics conducted […]
More than half (52 per cent) of the UK public regard TV ads as the advertising format with the most impact, according to a report to by Deloitte. However, the proportion of respondents ranking TV among their top three has fallen steadily over the past five years from a high of 64 per cent in […]