Tremor Video, a provider of technology-driven video advertising solutions, has launched VideoHub Connect, a bidding and buying feature now available through its end-to-end video advertising platform, VideoHub for Advertisers (VHA).

VideoHub Connect allows advertisers and agencies for the first time to programmatically buy video based on effectiveness, using extensive brand performance analytics. Finally marketers can demand more from programmatic buying than just reach and price. VideoHub Connect optimises video buys across a broad spectrum of brand marketing goals – from the most basic, such as audience reach, to more sophisticated metrics such as ad engagement, brand lift and viewability.

“Buying inventory cheaply at scale in itself is not a recipe for brand marketing success,” said Bill Day, CEO of Tremor Video. “VideoHub Connect aims to take programmatic to the next level and answer the most common question we get from agencies, trading desks and advertisers – ‘how can I first understand and maximise the effectiveness of my investment, and then intelligently drive for efficiency?'”

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