Facebook is preparing to launch automatically playing video adverts in the UK. It has trialed the feature in the US and the first ads are expected to play in the UK within weeks. Facebook is also unveiling the feature, called Premium Video Ads, in Brazil, Canada, Germany Australia, France and Japan. Facebook said the introduction […]
Ad management platform Vindico has launched MatchPoint, a tool that gives advertisers unparalleled capabilities for onboarding their offline customer databases into addressable online audiences. MatchPoint will securely match their existing customer base against one billion consumer profiles aggregated via proprietary first-party data, and draw advanced insights for brands to connect more efficiently with their customers. […]
Civolution, a provider of technology and solutions for identifying, managing and monetising content, has revealed that its SyncNow Automatic Content Recognition (ACR) and real-time Ads platform has been extended to offer TV synced contextual multi-screen advertising during live matches during the football World Cup starting June 12th. Advertisers can programmatically place digital advertisements simultaneously when […]
Adsfactor, a leading advertising network with an overall reach of 86.6 per cent in Hong Kong has officially launched Adsfactor.TV – its online video network. Adsfactor.TV aggregates premium video inventory from over 50 video publisher and serves rich media enabled pre-roll and in-banner video advertising to enable advertisers to reach their target audience who are […]
A study of over 4,500 advertising campaigns from the last seven years has found that TV advertising remains the most effective form of advertising and creates the most profit for businesses pound for pound. The study found that
MMS in Sweden will measure advertisement shown on computers, tablets and smart phones from the broadcasters TV4, Modern Times Group (MTG) and SBS Discovery marking the first time the country’s non-linear advertisement viewing figures will be captured by one institute. MTG has four linear free-TV channels in Sweden with corresponding catch up services that are […]
ITV could charge advertisers as much as £300,000 (€353,000) for a 30-second commercial during World Cup matches featuring England – up to seven times more than the cost to run an ad in a non-England game. ITV, which shares the Brazil 2014 World Cup TV rights with the BBC, is able to charge a premium […]
Sky and Johnston Press have entered into a strategic regional advertising partnership. Sky will make available its new product, Sky AdSmart local, to parts of Johnston Press’ extensive sales network. Already available in more than a fifth of UK households, Sky AdSmart tailors what is shown in TV ad breaks according to a household’s location […]
The increasing importance of original digital video for advertisers has been identified by a survey from the Interactive Advertising Bureau (IAB), showing the format is almost as popular as primetime TV for US viewers. The Internet trade body reports that that 52 million adult Americans now watch online video at least once a month, a […]
Alki David, CEO of Internet TV streaming service FilmOn, has confirmed that the operation will guarantee the quality and placement of the online video ads that it runs for advertisers on the site. FilmOn will run only one online video ad per page and each ad will be featured in the large FilmOn player at […]