ITV could charge advertisers as much as £300,000 (€353,000) for a 30-second commercial during World Cup matches featuring England – up to seven times more than the cost to run an ad in a non-England game.

ITV, which shares the Brazil 2014 World Cup TV rights with the BBC, is able to charge a premium for advertising during matches the which it has secured the exclusive rights to.

A single 30-second spot for an England group game shown exclusively on ITV is likely to be priced at between £275,000 and £300,000, according to media agency ZenithOptimedia.

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