Freeview this week launches a new advertising campaign to promote the wealth of programming available to Freeview viewers this autumn. The campaign, called ‘Freeview Presents’ centres on two emotionally charged TV adverts, Tears and Laughter, which showcase talent laughing and crying in TV moments from some of the most-watched comedy and drama series. Owen Jenkinson, […]
Easel TV, the multi-screen video software company, is launching an Ad Engagement Platform tool that enables brands to create micro-channels for their ad campaigns in three weeks. The Ad Engagement Tool is built using Easel TV’s Suggested TV platform- a cloud-based software-as-a-service solution for multi-screen content delivery with a televisual user experience. The product is […]
Deloitte, the business advisory firm and the AOP, has revealed that digital advertising revenues from UK publishers were up 9.1 per cent in the second quarter of 2014 compared with the same quarter in 2013. Revenue generated from mobile and tablet subscriptions and advertising were the fastest growing revenue stream
There are a small number of occasions when broadcast networks seek $1 million or more for a 30 second commercial – most notably during a ‘Super Bowl’ ad-break. AMC is challenging the established rate cards by proposing a fee of more than $1 million for a spot during the series finale of Mad Men. There […]
QuickPlay Media, a provider of cloud-based managed service solutions for the distribution of premium media to IP connected devices, has announced the launch of its dynamic ad insertion (DAI) capabilities for its live linear TV solution. QuickPlay collaborated with Yospace, a content distribution innovator, to deliver a pre-integrated platform designed to splice ads into linear […]
Sky has announced two major new enhancements to its tailored advertising service Sky AdSmart which it says will give advertisers even more control over their TV campaigns. From November, advertisers using Sky AdSmart will be able to deliver TV ads to Sky homes by area postcodes. The ability to focus advertising using the first two […]
Second screening is changing the way we engage with – and respond to – advertising, according to data from GfK’s Connected Consumer research. Almost two thirds (64 per cent) of people have used a second device when watching TV. Of these second screeners,
Video continues to be front and centre for most ad buyers and sellers. That is the message from nearly 175 respondents to Adap.tv’s second annual European State of the Video Industry report. With the advent of new data-driven practices—including the rapid adoption of private marketplaces and the growth of programmatic TV—there are new opportunities (and […]
Videology, the video advertising platform, has published the findings of an independent, commissioned study conducted by Forrester Consulting entitled, “Cross-Platform Video Advertising Accelerates”. The survey results show
Citrix has released its Mobile Analytics Report for the second half of 2014. The Mobile Analytics Report provides insight into subscriber behaviour and related factors that determine quality of experience (QoE) for mobile data services. Key findings from the report include: LTE Surpasses 3G Mobile subscribers on LTE networks are 1.5 times more likely to […]