Carat, the global media network, has published its first forecast for worldwide advertising expenditure in 2016, combined with its latest forecasts for 2015 and actual figures for 2014, with all markets ring-fencing Digital media spending, even when faced with negative economic headwinds. Based on data received from
Hispanic Americans are leading the adoption of smartphones and tablets as media devices, according to research conducted by Specific Media, a Viant company and SMG Multicultural. The research examines how Hispanic Americans – the second largest and fastest growing ethnic group in the US today – use the Internet, smartphones, tablets and TV in their […]
Total TV advertising revenue in the UK increased by 6 per cent in 2014 to reach a new record high of £4.91 billion, according to full year revenue figures provided to Thinkbox, the marketing body for commercial TV in the UK, by the UK commercial TV broadcasters. This is the fifth consecutive year that TV […]
DSG Retail, trading as Currys/PC World, has been found in breach of three advertising rules in relation to a television ad which claimed that purchasers of LG TVs would be able to watch their favourite Christmas movies in greater detail. The ad stated that “At Currys PC World, we’ll help you get it right this […]
The global advertising market surpassed a half-trillion dollars in 2014 totaling $525 billion with the top 10 countries accounting for nearly three-quarters of global advertising spend, according to a report from Strategy Analytics entitled Global Advertising Market Forecast Outlook. The US alone accounted for over a third of global ad spend in 2014, 3.8 times […]
The Spanish TV ad market grew by 11 per cent to €1,890.4 million in 2014 against €1,703.4 million the previous year, with FTA nationwide TV channels taking most of the ad pie with €1,701.1 million, according to Infoadex. Mediaset, operator of Tele 5 and Cuatro among others, and Atresmedia, operator of Antena 3 and La […]
Figures released by Thinkbox, the marketing body for commercial TV in the UK, suggest that the total average daily TV viewing in the UK during 2014 was 3 hours, 44 minutes, 30 seconds a day per person. Overall, there was a decline in total TV viewing of 10 minutes, 30 seconds a day compared to […]
A BrightRoll survey of ad agencies has found that 48.3 per cent said a majority of their RFPs (requests for proposal) included a video ad component in 2014. That compares to
Digital Element, a provider of IP geolocation technology, has announced that global contextual advertising agency, AdBlueDigital, has deployed its NetAcuity Edge hyperlocal IP geolocation technology to improve ad targeting accuracy. AdBlueDigital’s advertising technology delivers contextually relevant advertising for over 10,000 premium publishers, reaching more than 20 million unique users daily and driving 60 million impressions […]
Videology, the advertising technology platforms, has found marketers in the UK marketers are increasingly embracing more sophisticated methods of targeting and execution. Examination of Videology’s platform in the fourth quarter has revealed 53 per cent of all ads run were served using advanced targeting – a 66 per cent rise on the same period in […]