Spain’s TV ad market up 11%
March 2, 2015
From David Del Valle in Madrid
The Spanish TV ad market grew by 11 per cent to €1,890.4 million in 2014 against €1,703.4 million the previous year, with FTA nationwide TV channels taking most of the ad pie with €1,701.1 million, according to Infoadex.
Mediaset, operator of Tele 5 and Cuatro among others, and Atresmedia, operator of Antena 3 and La Sexta among others, took the lion’s share controlling 85.7 per cent of the total. Mediaset, with a TV
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