BT Sport is to celebrate becoming the home of European football with a new advertising campaign featuring football stars from across the continent. Airing on July 25th, the new television campaign pays homage to the glamour and spectacle of the tournament and features British talent, tournament legends and players including Real Madrid’s Gareth Bale, Paris […]
Virgin Media has been warned that customers can rightly assume that prices during the minimum term of contracts are fixed after the Advertising Standards Authority upheld complaints about its “misleading” broadband ads. Customers has complained that they had signed up to the operator’s 12-month broadband contracts only to be told that their monthly charges would […]
Programmatic buying and selling of online display-related advertising generated $10.1 billion in 2014, comprising 20 per cent of last year’s overall internet advertising revenues ($49.5 billion) according to the IAB Programmatic Revenue Report, a first-ever study sizing the US programmatic market from the Interactive Advertising Bureau (IAB) and prepared by PwC US. This figure represents
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, in 2017, the Internet will be the biggest advertising medium in 12 key markets, which together represent 28 per cent of global adspend. In four of these markets, Internet advertising will attract more than half of total adspend. Globally, the Internet will remain in second place, behind television, […]
Facebook is poised to take on YouTube’s dominance in video content, according to media analysis firm Ampere Analysis. Currently viewed as a platform for building awareness, Facebook hasn’t yet been able to compete with YouTube’s ability to deliver revenue returns to content creators through its huge engaged audiences across the globe. But now it appears […]
Australian pay-TV operator Foxtel has agreed to buy 15 per cent of Australian commercial broadcasting service Network Ten in a A$77 million deal as part of a capital raising that could raise up to A$154 million. Ten has proposed issuing new shares to the subscription-TV provider at A15c (€0.10) a share in exchange for a […]
According to a commissioned analysis conducted by MarketShare, a marketing analytics provider, on behalf of Turner Broadcasting and in partnership with Horizon Media, television – as part of an accurately optimised cross-channel marketing mix -remains the most effective advertising medium in today’s video age. In the meta-analysis of
According to consultancy firm PwC, it’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume their preferred content. Total worldwide entertainment and media revenues will
Netflix has dismissed reports that it is preparing to launch third party adverts on its streaming service. The firm confirmed that it is testing pre-roll and post-roll teasers for its original content as part of a limited trial, but product ads will not be interrupting user’s viewing any time soon. “We are not planning to […]
FTI Consulting, the global business advisory firm, forecasts that core online advertising will surpass broadcast television’s long-held dominance of media ad spending in 2015 and will become the single largest ad class by next year. According to its annual study, US Media Industry Forecast, the firm’s