US programmatic ads over $10bn in 2014
July 21, 2015
Programmatic buying and selling of online display-related advertising generated $10.1 billion in 2014, comprising 20 per cent of last year’s overall internet advertising revenues ($49.5 billion) according to the IAB Programmatic Revenue Report, a first-ever study sizing the US programmatic market from the Interactive Advertising Bureau (IAB) and prepared by PwC US.
This figure represents
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- Russian satellite tumbling out of control
- FCC boss praises AST SpaceMobile
- Rakuten makes historic satellite video call
- Rocket Lab confirms D2C ambitions
- Turkey establishes satellite production ecosystem
- Italy joins Germany in IRIS2 alternate thoughts
- Kazakhstan to create museum at Yuri Gagarin launch site
- AST SpaceMobile gets $42 or $1500 price target
- Analyst: GEO bloodbath taking place