TiVo Research, a subsidiary of TiVo, in a spread in advertising trade publication Ad Age Magazine, has congratulated Rentrak and comScore on their new merger, wishing the new company ‘lots of luck’ in taking on Nielsen when it comes to ratings. It was also announced that to celebrate that merger, TiVo Research will be giving […]
Bloomberg Media has announced a range of ad tech tools, designed to provide commercial partners in EMEA with a best-in-class technology suite to reach a high-value audience with the right content in the smartest and most effective way yet. These tools will enhance the commercial offering from Bloomberg Media for advertisers seeking to access an […]
Sky Media, the advertising sales division of Sky, has launched Sky AdVance, designed to allow advertisers to connect journeys across screens so that audiences see the right ad, at the right time, in the right sequence and on the right screen. According to Sky Media, until now, multi-platform campaigns have been more integrated in conception […]
Mobile audience intelligence company NinthDecimal has launched LCI TV in partnership with TiVo Research, a subsidiary of TiVo. Through the integration of TiVo Research’s TV viewership data and NinthDecimal’s mobile audience intelligence and location data, the partner solution establishes whether exposure to a TV commercial correlates to incremental foot traffic to a brand’s physical location, […]
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms, yet remain less receptive to digital ads, according to a report from Millward Brown that examines video use and creative response across screens and the impact for marketers. The study analysed multiscreen use and behaviour among more […]
Twitter users will have to watch pre-roll advertising on videos in tweets, thanks to Twitter’s new Amplify service on the social media platform. Amplify will insert advertising into relevant videos based on categories chosen by the advertiser. It has similarities to the model used by YouTube, which offers payment to YouTubers for featuring short ads […]
The majority of advertisers (78 per cent) have already leveraged some form of advanced TV in their marketing efforts, according to the findings of Advanced TV: Ad Buyer Perceptions, a survey of 255 brand and agency decision-makers published by the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence. The survey, conducted by […]
Yahoo Japan and advertising technology provider, Videology, have announced the completion of a technology migration for the entirety of Yahoo Japan’s In-stream Online Video inventory. The move to Videology’s technology stack will strengthen Yahoo Japan ‘s ability to offer the Japanese digital advertising market guaranteed reserved buying, robust forecasting, and introduce to this market TV-like […]
European video advertising spend will grow by more than 30 per cent year over year in 2015 and will rise at a 26.4 per cent CAGR over the next five years to represent half of all EU online display advertising spend by 2020. But what’s the current state of the video ad market in Europe? […]
At a time when advertisers are seeking to reach consumers via the continuously fragmenting TV ecosystem, Symphony Advanced Media has launched VideoPulse, which it claims is the first single source TV multi-platform measurement service for advertisers, agencies and media companies. VideoPulse captures and provides in-depth insights into consumer media usage in real-time from over-the-top (OTT), […]