Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time, according to eMarketer’s latest quarterly ad spending forecast. In 2017, TV ad spending will total $72.01 billion, or 35.8 per cent of total media ad spending in the US. Meanwhile, total digital ad spending in 2017 […]
The two largest TV groups in Spain, Mediaset and Atresmedia, have managed to multiply by three and two, respectively, their profits in 2015 with the ad revenues significantly increasing. Mediaset, operator of Tele 5 and Cuatro among others, had a profit of €166.2 million, almost 3 times the €59.5 million profit the previous year, with […]
TV advertising revenue in the UK totalled £5.27 billion (€6.76bn) in 2015, up 7.4 per cent on 2014, according to full year revenue figures provided to Thinkbox – the marketing body for commercial TV in the UK – by the UK commercial TV broadcasters. This is the sixth consecutive year that TV advertising revenue has […]
The degree to which the rise of Internet-connected devices has impacted the traditional TV watching living room dynamic is revealed today by an in-depth study from the Internet Advertising Bureau UK (IAB) exposing two key myths about this traditional routine. The Real_Living study – carried out by research agency, Sparkler – involved nearly 1,050 people […]
Sky says it will “break new ground with a visually spectacular advertising campaign” for the launch of Sky Q, its next generation home entertainment system. The campaign is the biggest and most ambitious in Sky’s 27 year history and will roll out in the UK and Ireland from 12 February 2016. An arresting campaign, produced […]
TiVo has ranked this year’s most engaging Super Bowl commercials, promotions and game moments. From a variety of takes on patriotic messages, quirky humour, and a bit of the odd, commercials tended to lack the usual sizzle of the biggest TV event of the year, says the advanced television technology and insight specialist. Unlike in […]
With more than one in three consumers watching live sports on a device other than a traditional television set, Super Bowl 50 is likely to see some major shifts in how consumers watch the big game, according to new analysis by Adobe Digital Index (ADI). ADI’s survey of more than 400 US consumers found Millennials […]
TV ad revenues in Spain are likely to increase by 6.1 per cent this year to €2.060 billion, with the two largest TV groups Atresmedia and Mediaset taking 85 per cent of the ad market, according to a report from the firm Arce Media. As a whole, the advertising market is expected to grow by […]
In advance of this weekend’s Super Bowl, LG Electronics (LG) has released its first-ever Super Bowl commercial, featuring Liam Neeson and its new LG SIGNATURE OLED TV. The commercial — father-son collaboration with Sir Ridley Scott, executive producer, and Jake Scott, director — showcases LG’s commitment to bringing the future of television to consumers today. […]
Advertising spending delivered strong gains in December as US consumers’ opinion of the economy improved to the highest level since July. The total market rose by 9 per cent for the month, helping cement positive growth for the overall quarter, according to new Standard Media Index (SMI) data. Following two vibrant months in the fourth […]