Yospace is providing Dynamic Advertisement Insertion across live channels in the ITV hub. The system, which was launched for the broadcaster’s coverage of the RBS 6 Nations Rugby tournament, allows advertisements to be replaced in a way that retains the consistent viewability of ITV’s live channels when watched online. It is accessible to the ITV […]
Has America become a marathon nation when it comes to video content consumption? Indications point to “yes”. Seventy per cent of US consumers now binge watch an average of five episodes at a time, and almost one-third (31 per cent) binge on a weekly basis according to Deloitte’s 10th Digital Democracy Survey. In addition to […]
Recognising consumers’ desire to view content in alternative ways to traditional TV, digital experience specialist Adobe has revealed an end-to-end offering with Adobe Primetime that extends the solution to help drive audience acquisition, engagement and monetisation across every screen and platform. The new offering delivers more personalised TV and ad experiences directly to consumers via […]
Twitter has partnered with media agency Starcom and Canvs, a social TV analytics company that studies emotions within social media content, to understand how programming influenced viewers’ emotions, as tracked by Tweets — and, in turn, how those emotions drove an audience’s ability to both remember TV commercials and act on them. The findings show […]
Spending on Internet advertising will be more than on television commercials for the first time in 2017, according to ZenithOptimedia. The trend forecaster said it expected Internet advertising to grow at more than three times the rest of the industry in 2016, driven by demand for ads on social media, online video and paid search. […]
Suggesting the deal represents a turning point in the business of television and advanced currency, broadcaster Viacom and cross-platform measurement company comScore have agreed a multi-year partnership for cross-platform measurement, which marks the first cross-platform deal for the newly merged comScore and Rentrak. Viacom will have deep access to comScore’s robust set of cross-platform measurement […]
Interactive ad features significantly increase attention, recall and message breakthrough, according to a study by researchers from YuMe, the global audience technology company powered by data-driven insights and multi-screen expertise, and Ipsos, the global market research company, unveiled recently at Variety’s Massive: The Entertainment Marketing Summit. The study was predicated in part on the concept of Implicit […]
Shifts in the way people consume video content are changing how marketers strategise about video advertising. Increased consumption of snack-sized content, for example, has made shorter video ad formats more popular. Concurrently, longer video ad formats have become increasingly prevalent as marketers start to invest in custom content created for digital platforms. While marketers are
Sky Media has chosen Yospace to provide a dynamic advertisement replacement solution for Sky Go, its ‘TV everywhere’ service in Europe. In addition to enabling dynamic ad serving on Sky Go Linear for the first time, Sky is now also able to reproduce the key targeting benefits of its successful Sky AdSmart technology across connected […]
FreeWheel has released its Q4 2015 Video Monetization Report that examines the state of the video market. The research highlighted some key findings from the quarter – and 2015 as a whole. For example, European broadcasters monetised the majority of their dynamically served content across long-form on-demand, now accounting for 88 per cent of total […]