Advertisers and media buyers have made a 114 per cent increase in investments in original digital video programming over the past two years, according to the third annual Digital Content NewFronts: Video Ad Spend Study. This survey of 360 marketing and media buying professionals was conducted by Advertiser Perceptions and released by the Interactive Advertising […]
Sky has announced its first ever global advertising partnership as it continues to take advantage of the growth opportunities created by the successful acquisition of Sky Deutschland and Sky Italia. The new agreement with DHL, the world’s largest logistics company, is the first major deal agreed by Sky Media, the advertising sales division of Sky, […]
The UK ad market grew 7.5 per cent to £20.1 billion (€25.9bn) last year, the fastest rate of growth seen since the end of the advertising recession in 2010, according to a report by the Advertising Association/Warc expenditure. It was a solid year for TV advertising, which rose 7.3 per cent to £5.2 billion, with […]
Peter Mensch, the manager of rock bands including Muse, Metallica and Red Hot Chili Peppers, says YouTube is killing the record industry. “YouTube, they’re the devil,” he told a BBC Radio 4 documentary on the music business. “We don’t get paid at all.” He said the site’s business model, in which artists make money by […]
Google says advertisers should massively increase the amount they spend on YouTube ads as they are ‘more effective than TV ads’. Matt Brittin, Google’s senior European represenative, says a report analysing campaigns across eight countries shows that in 80 per cent of cases YouTube ads were far more effective than TV ads in driving sales. […]
The Interactive Advertising Bureau (IAB) has released “Multiscreen Video Best Practices,” a research report created in partnership with Millward Brown Digital and Tremor Video, showing that 10-second mobile video ads have greater brand appeal and persuasion potential for Millennial audiences. In comparison, 30-second spots outrank their shorter brethren in those same categories among consumers age […]
Vox Media and NBCUniversal have co-launched ‘Concert’, a content and audience inventory available to advertisers. Concert is the first major partnership initiative following NBCUniversal’s strategic investment in Vox Media in August 2015. Concert gives brand marketers the ability to reach a high value audience of more than 150 million people across Vox Media’s eight properties […]
Technavio’s latest TV ad spending market in the US report highlights three key emerging trends predicted to impact market growth through 2019. Technavio defines an emerging trend as something that has potential for significant impact on the market and contributes to its growth or decline. Technavio identifies three key emerging trends predicted to impact the […]
Carat, the global media network, has published its first forecast for worldwide advertising expenditure in 2017, showing positive global outlook led by the continued investment in Digital media spending. Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecasts highlights that advertising spend will reach US$538 billion […]
DEFY Media, the digital producer and programmer focused, has published findings from its fourth annual ACUMEN Report: Youth Video Diet, conducted in partnership with Kelton Global and Hunter Qualitative. While last year’s findings illuminated 13-24 year old consumers’ deep connection with digital content and its rising stars – this year’s report focused on uncovering exactly where […]