92 per cent of European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a survey of 4,000 consumers in the UK, France and Germany, which was commissioned by online video solutions provider, Brightcove. When asked to pinpoint their specific objections to […]

Results from a Trusted Media Brands study exploring the future of digital video found 65 per cent of surveyed marketers think social platforms (e.g. Facebook, Snapchat, Twitter) are the most important partners for digital video campaigns over video platforms (YouTube, Vevo); video demand side platforms or DSPs (Videology, Tremor Video); full episode players (Hulu, broadcast […]

WPP’s GroupM, the media investment management group, has trimmed its 2016 global ad expenditure forecast and shared its initial outlook for 2017. The 2017 ad volume prediction of $552 billion (€492.2bn) (+4.3 per cent), when combined with other marketing services, pushes total marketing services expenditures worldwide past the $1 trillion threshold for first time. However, […]

According to the Q2 2016 US Video At-A-Glance report from Videology, a software provider for converged TV and video advertising, the growth in programmatic TV capabilities is driving more marketers to embrace solutions that go beyond age and gender to find linear TV programmes, networks or dayparts that index highest for their strategic audience. Quarter-over-quarter […]

Eighty-eight per cent of viewers across the UK do watch the adverts on live TV, according to research conducted by Censuswide. The survey, commissioned by live ad insertion specialist Yospace, measuring the appetite and attitudes towards TV advertising in the online world, revealed that rather than avoiding ad breaks audiences actually want to see adverts […]

Following weekend speculation that a deal was imminent, Verizon Communications and Yahoo have confirmed they have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for approximately $4.83 billion (€4.40bn) in cash, subject to customary closing adjustments. Yahoo informs, connects and entertains a global audience of more than 1 billion monthly […]

Videology – a software provider for converged TV and video advertising – has reported that view through rate remained the priority for UK advertisers and agencies when establishing campaign objectives. According to an analysis of all impressions run through Videology’s platform in Q2 2016, 58 per cent of UK advertisers optimised their campaigns towards view […]

Western European OTT TV and video revenues will more than double between 2015 and 2021. However, growth rates will vary considerably between the 17 countries covered in the Western Europe OTT TV & Video Forecasts report from Digital TV Research. Simon Murray, Principal Analyst at Digital TV Research, said:

Amazon has revealed it is experimenting with personalised video adverts. The clips feature images and text about products the online retailer has detected its users has shown interest in. Amazon regularly displays customised static ads on third-party sites, but the videos have the potential to be more eye-catching and appear in more places. “This is […]

TiVo Research, the cross-media research, measurement and analytics company and Cadent, a provider of media, advertising technology and data solutions for the pay-TV industry, have created an enhanced TV targeting solution for advertisers. The new offering enables marketers to go beyond age and gender to reach specific audiences, in an anonymous, privacy-protected manner. Using anonymised, […]