Mediaset Spain, owner of Tele 5 and Cuatro among other channels, has launched what it claims to be the first multiscreen TV ad offer in the country. The offer includes all distribution platforms such as TV, tablets, PCs, smart TVs, mobile phones and online streaming. The initiative, called Superspot Total allows the simultaneous broadcast of […]
Suggesting that their partnership offers improved cross-media comparability for TV and digital ad campaigns and enhanced monetisation opportunities, streaming platform specialist Roku and cross-platform measurement company comScore have confirmed that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essential (vCE). Publishers and advertisers that choose […]
The Spanish TV ad market is seeing growth with a rise of 6.4 per cent in the first nine months of the year, reaching a total of €1.515 billion against €1.424.3 billion the same period the previous year. The figures from advertising consultancy Infoadex show 90 per cent of the figure relate to FTA TV. […]
Allen Klosowski, VP mobile & connected devices, tells us about SpotX’s all-round approach to providing content publishers with a clear, comprehensive and user-friendly route to monetization. Direct sale, programmatic and open market place, all are provided and can monetize video content seen across all devices. [bitsontherun PUE1lomr-hLYU43gg]
CEO Chris Richardson tells us about the Linius solution, offered with partners Digisoft, that allows Internet style advertising targeting on TV. He says operators have the data available, what’s needed is a production and workflow solution using what Linius calls ‘video virtualisation.’ [bitsontherun bLXi470m-hLYU43gg]
Broadcasters are facing the prospect of the worst year for TV advertising since the recession of 2009, as uncertainty over Brexit has seen companies take more than £400 million (€446m) from marketing budgets. Before the UK voted to leave the European Union in the summer, analysts had predicted another propsperous year for the TV ad […]
The tit for tat war of word between UK’s various broadband providers goes on. A BT ad campaign fronted by Hollywood star Ryan Reynolds has been banned following a complaint from rival Virgin Media. The campaign promoted its “up to” 52Mb Infinity fibre service as the “fastest speeds vs standard entry-level fibre products of major […]
The UK government is considering proposals to restrict betting commercials on daytime TV in its review into fixed-odds betting terminals. The move would be significant for broadcasters such as Sky and BT Sport, whose football coverage attracts million of pounds in revenue each year from betting ads. This summer Sky Sports made a three-year deal […]
According to a Nielsen study, people watching virtual reality videos recalled the brands mentioned 28 times more than in traditional commercials. Recall of 360 degree content in general was eight times higher, and consumers were three times as likely to buy after seeing an ad in the VR format. Nielsen’s research
Social media giant Facebook has confessed that it has overestimated how much video people have watched through its service for the last two years. The error affected a Facebook metric called “average duration of video viewed”, which was supposed to tell publishers for how long, on average, people had watched a video. However, the metric […]