Research by AdColony, in association with Millward Brown, has found that certain brands can increase awareness of their products through subtitling their adverts. The research analysed two versions of adverts, from brands including Disney, Volvo, Bose and Sony Pictures, with one standard production video and another with additional subtitles/text narrative. Overall, the research found that […]
In a broadcasting first, Cancer Research UK and Channel 4 will air a live colonoscopy during an ad break on January 18th. The 90 second advert, titled ‘Live from the Inside’, will be shown at approximately 3.25pm and represents the first time this procedure has been performed live in an ad break. It will provide […]
January 11th saw officers from the City of London Police’s Intellectual Property Crime Unit (PIPCU) visit organisations found to be advertising on websites involved in digital piracy. Officers from the unit visited eight organisations including brands, advertising agencies and networks, as part of a multi-agency initiative known as Operation Creative, which sees the police working […]
Multichannel broadcaster UKTV is predicting it will register record-breaking growth in share of commercial impacts (SOCI) across the last 12 months. UKTV is projecting 7.7 per cent growth of its SOCI to a record year-end high of 9.87 per cent, putting it ahead of Channel 5’s full portfolio and all of Sky’s wholly-owned channels (including movies […]
Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election will drive 2016’s global advertising revenue growth to $532 billion (€508bn) according to findings from critical information, analytics and solutions source IHS Markit’s annual Global Advertising Trends report. “The advertising industry is about to turn the corner thanks […]
US advertisers invested $17.6 billion (€16.8bn) in digital advertising in the third quarter of 2016, according to the latest IAB Internet Advertising Revenue Report from IAB (Interactive Advertising Bureau) and prepared by PwC US. This marks the highest third quarter for digital advertising spending on record, and represents a 20 per cent increase over the […]
Security researchers at advertising fraud protection and human verification specialist White Ops have exposed the most profitable and advanced ad fraud operation ever seen by the industry. Dubbed ‘The Methbot Operation’ after references to ‘meth’ in the code of the bot itself, this single group of Russian-based operators is stealing as much as $3 million-$5 […]
Aliens will suddenly appear on TV across the UK on Boxing Day (December 26th) to announce that they are coming to Earth in the latest TV ad from Thinkbox, the marketing body for commercial TV in the UK. The ad, The Broadcast, will premiere on UK broadcast TV on Boxing Day and is the first […]
Online ads for food and drinks high in fat, salt or sugar aimed at children are set to be banned under new rules from advertisers. The Committee on Advertising Practice (CAP) said its restrictions would also apply to all other media where under-16s made up a quarter of the audience. The rules are an attempt […]
Europe’s commercial broadcasters have asked the European Parliament to ensure the proposed revision of the Audiovisual Media Services Directive be future proof and ensure fair competition. The call came as MEPs, Member State attachés and commercial broadcasters gathered in the European Parliament to focus on advertising as part of the ongoing EU revision. The Directive […]