YouTube is to set scrap “unskippable” 30-second advertisements on its video service. The Google-owned site has confirmed plans to instead focus on “formats that work well for both users and advertisers”, from 2018 onwards. According to YouTube, more than half of its video views come from mobile users, where a 30-second ad can negatively affect […]
Originally thought of as a social network mostly geared toward teenagers, now millennials are engaging with Snapchat. In fact, businesses are quickly taking notice of the fastest growing social media site and the many benefits it offers. Snaplytics, the SaaS company offering Snapchat marketing insights, has released the most comprehensive survey of Snapchat data ever […]
An in-depth review of the commercial television broadcasting business by research and consultancy firm BIA/Kelsey indicates that the investment large and medium market US TV stations are considering making in the ATSC 3.0 standard would be recouped within three years. The report, The Business Case for ATSC 3.0, examines ATSC from a business perspective by […]
A report in French business newspaper Les Echos, and reported by analysts at Exane/BNP-Paribas, says that the European Commission is pushing for greater liberalisation of pan-European TV advertising. Les Echos reports that French politicians are still resisting to this latest EC push for a liberalisation of Pan-European TV Advertising. The EC project proposes to replace […]
Ad-free services from the likes of Netflix and Amazon Prime are seemingly impressing Disney CEO Bob Iger, who has said he believes there are too many commercial interruptions on TV. Iger added that he and his team were looking at reducing the number of adverts carried by Disney-owned sports channel ESPN and national network ABC. […]
TiVo has compiled its post-game report highlighting this year’s most engaging commercials, promotions and in-game moments from the overtime comeback by the New England Patriots over the Atlanta Falcons. As Tom Brady and Matt Ryan faced off, so did the advertisers. This year’s ‘tech’ bowl brought out the best in technology advertisers, including Amazon, Google, […]
Advertisers have spent a record £306 million (€356.5m) for a 30 second TV ad slots during the Super Bowl. Almost 112 million people tuned in last year, but 3.96 million live-streamed the game. Dror Ginzberg, Co-Founder & CEO of Wochit said: “Securing a half-time TV ad slot during the Super Bowl is one of the […]
Audience measurement and data management platform Tru Optik, built for OTT TV, is expanding its capabilities through a partnership with global research agency Kantar Millward Brown, which specialises in ad effectiveness and media research. The partnership will enable advertisers to attribute brand sales to OTT ad campaigns through Tru Optik’s recently-released OTT Marketing Cloud. Cross-device […]
Sky AdSmart has added its first public service broadcaster to its ad-targeting portfolio. Channel 5 becomes the latest Viacom-owned network to join Sky AdSmart, following Comedy Central and MTV. Sky Adsmart tailors what is aired during commercials breaks according to a household’s profile and location. “Sky AdSmart changes the way that people look at TV […]
Advertising cost and spend data specialist Standard Media Index (SMI) has unveiled results for December 2016, Q4 2016 and the full 2016 calendar year. SMI total market closed December 2016 with +0.7 per cent YoY increase, +4.3 per cent YoY for Q4 2016 and +6.8 per cent for 2016 over 2015. While the total ad […]