Google has has vowed to overhaul its advertising policies in response to a growing boycott of the company’s platforms – most noticably YouTube – from various brands and advertisers. Last week Advanced-Television reported that the UK government, Channel 4 and The Guardian had pulled their ads from YouTube after concerns that they were appearing alongside […]
The UK government has suspended its YouTube adverts following concerns they are appearing alongside “inappropriate” material on the video-sharing portal – such as videos from supporters of terrorist groups. The Cabinet Office said it was seeking assurances from YouTube’s owner Google that its messages would be displayed in a “safe and appropriate way” in future. […]
4Sales – the ad sales arm of UK commercial broadcaster Channel 4 – has revealed the first ever 360° interactive VoD ad format that will allow viewers of its All 4 VoD service to immerse themselves in advertisers’ creative. Launch partners Honda and South African Tourism are the first brands to take advantage of Ad […]
A UK police operation that disrupts illegal websites providing access to films, TV, books, music and games has seen major success. The City of London Police’s Intellectual Property Crime Unit (PIPCU) launched Operation Creative and the Infringing Website List (IWL) in 2013 to tackle the funding of illegal streaming websites that adversely impact on the […]
The TV advertising market in Italy in 2016 was worth €3.8 billion, a 5.4 per cent growth on 2015, according to figures from Nielsen. In December only, the total TV ad-spend amounted to €355 million (+4 per cent year-on-year). Over half of the TV ad-spend (56 per cent) in 2016 were directed to commercial broadcaster […]
BrightLine, a specialist in advanced TV advertising, has selected the Nielsen Data Management Platform (DMP), a core Nielsen Marketing Cloud application, to enable marketers to deliver personalised TV advertisements to millions of US households. Using Nielsen Marketing Cloud capabilities, BrightLine will enable marketers to dynamically personalise their advertising across OTT TV content delivery platforms including […]
A grouping of Europe’s commercial broadcasters has warned that proposed changes to the AVMS Directive are a step backwards that risks damaging growth, audience choice and investment in European content, instead of delivering the Commission’s stated aim of fostering Europe’s digital economy. When the European Commission embarked on the current review, vice president Andrus Ansip […]
TV ad revenue in the UK totalled £5.28 billion (€6.21bn) in 2016, up 0.2 per cent on 2015, according to full year revenue figures provided to Thinkbox – the marketing body for commercial TV in the UK – by the UK commercial TV broadcasters. This represents the seventh consecutive year that TV advertising revenue has […]
India’s Telecom Regulatory Authority (TRAI) has reported that hundreds of channels are transmitting advertising breaks that exceed TRAI’s rules. TRAI has various limits in place for ad-breaks and found that 104 non-news channels were airing more than 12 minutes per hour. Another 23 news channels also exceeded these limits. Almost all of India’s Hindi-language channels […]
As ABC and marketers prepare for the 89th Academy Awards ceremony on February 26th, the awards show continues to dominate its rivals the Grammy’s and Golden Globes, pulling in $115 million in ad revenue last year. And with both commercial load and the cost of a 30 second spot continuing their long term trend increases, […]