TV ad revenues in Spain saw a significant fall of 4.1 per cent in the first quarter of the year, to €501.8 million, representing 49.1 per cent of all the advertising pie in Spain, according to Infoadex. The Mediaset/Atresmedia duoploy maintained its dominance in the ad market with a combined share of 85.2 per cent, […]
The increasing array of activities and time spent online as companies develop more services to benefit people’s lives, particularly on smartphones, meant the amount spent on internet advertising hit a high of £11.55 billion in 2017. IAB UK (Internet Advertising Bureau UK) and PwC’s Digital Adspend study says this represents a 14.3 per cent increase […]
In a landscape still dominated by TV, the Asia Pacific online video industry is on a sure path to more than double its share of video industry revenues ex-China from 9 per cent in 2017 to 20 per cent by 2023, according to analysis from consulting firm Media Partners Asia (MPA). The analysis covers
Viacom has announced a multi-year agreement to partner on advanced advertising and data. This partnership will integrate Viacom’s targeted advertising expertise and national reach with FreeWheel’s next-generation TV video advertising technology informed by Comcast’s anonymised audience data, to offer US marketers greater precision in reaching consumers across all platforms. “Today’s announcement reflects Viacom’s commitment to […]
Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7 per cent to £197.1 million (€224.7m), according to Nielsen data. P&G’s spend dropped 1.4 per cent versus 2016 to £196.8 million, as did BT’s who retained third place despite a fall of 3.8 […]
Underscoring the continued need to give advertisers a more scalable solution for marrying the reach and scale of premium video with advanced advertising capabilities, NBCUniversal, Fox, Turner and Viacom have revealed a multi-year, co-development partnership focused on new platforms for automated buying, advanced formats and cross-platform measurement and currency. This combination will join NBCUniversal’s Audience […]
A global survey of 34,390 Internet users by GlobalWebIndex reveals 32 per cent of FIFA World Cup fans consume Coca-Cola, the official sponsor, each week. The study also reveals 57 per cent of fans visit fellow sponsor McDonald’s at least monthly, highlighting the bottom line contribution of TV sponsorship. Both companies have sponsored related global […]
SpotX, the video advertising and monetisation platform, has announced a strategic partnership with Dutch music television network XITE, a provider of personalised music television services. The collaboration with SpotX enables XITE to launch a programmatic advertising solution for linear TV, with the benefits of advanced targeting capabilities. XITE Networks’ partnership with SpotX opens up new […]
New data released by marketing technology company 4C reveals spend across the major social and mobile platforms in the first quarter of 2018 increased year-over-year (YoY), with the greatest revenue growth on 4C seen by Snapchat (234 per cent) and Instagram (136 per cent). Advertisers used digital platforms to engage audiences around large tentpole events […]
AI-driven technology company Connekt and Verance, a leading ATSC 3.0 Next Gen TV platform company, have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC (Advanced Television Systems Committee) 3.0 standard. The effort will provide an end-to-end solution for networks, content owners and programmers to build and deliver a […]