France may have lifted the World Cup, but they were not the only winners as big brands basked in World Cup glory. And according to the latest Harris 24 survey conducted by Harris Interactive, food and drink companies had the most impact with UK consumers during Russia 2018. The study looked at attitudes towards the footballing spectacle, […]
FreeWheel, a Comcast company and advertising management solution, has launched its Q1 2018 Video Monetisation Report (VMR), which shows the continued evolution of premium video advertising in Europe, driven by the growing popularity of live sports content and streaming services. Ad views in the region increased 37 per cent in the first three months of […]
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018. By 2020, the average person will be spending 84 minutes a day watching videos online. In that year, China will have the keenest viewers, with the […]
Research from UK alternative digital infrastructure provider CityFibre suggests that millions of broadband customers across the UK may have been misled about their broadband service. Now that almost all broadband customers say a reliable Internet connection is important to them, clarity on which technology offers the best service is vital. The clear majority (86 per […]
Addressable TV is set to shake up the TV advertising industry significantly over the next few years as commercial TV channels gain the ability to target advertising at finely segmented audiences. Extensive demographic data from Roy Morgan Research covering the attitudes Australians have towards advertising shows that contemporary Australians are largely sceptical of advertising, with […]
Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV – 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social media insights. Measured from June 14th to June 25th, brands including Betfair, Coral […]
Streaming platform and device specialist Roku has introduced Audience Marketplace, which it suggests gives advertising buyers and sellers a new way to target audiences more effectively on the Roku platform in the US. By leveraging Roku’s first-party data and proprietary ad technology, publishers can use Audience Marketplace to sell targeted audiences on the Roku platform […]
Pay-TV is gaining momentum in Spain both in terms of subscribers and of advertising revenues. Research from Zenith forecasts a 6.2 per cent growth in pay-TV ad revenues this year versus 3.4 per cent in FTA TV. The total TV ad revenue in the country is likely to reach €12.54 billion, up 2.1 per cent […]
Videa, an online marketplace for automated television advertising, has released research from their Change Management survey, providing a number of insightful perspectives from 174 participants, comprised of Media Agency and TV Station Members and Reps, on the state of the TV advertising industry. Key findings from the study, conducted from September 2017 – March 2018, […]
Mobile advertising will account for 30.5 per cent of global advertising expenditure in 2020, up from 19.2 per cent in 2017, according to Zenith’s Advertising Expenditure Forecasts. Expenditure on mobile advertising will total $187 billion (£141 billion) in 2020, more than twice the $88 billion spent on desktop advertising, and just $5 billion behind the […]