Sky and Channel 4 have announced a strategic partnership spanning content, technology and innovation. The multi-year deal builds on the partnership announced by the two broadcasters last year and will further benefit both consumers and the broader industry. For the first time, Channel 4 will use Sky’s AdSmart technology to deliver fully-targeted, addressable ads across […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines. With this solution, media buyers can now reach key users, better manage frequency and deliver more relevant […]
A study by GlobalWebIndex, a supplier of audience insights to the global marketing industry, has found that 30 per cent of fans already anticipate they will use ITV Hub to catch-up on the games. Conducted among 1,967 UK consumers, the survey shows 44 per cent of UK consumers will be watching Rugby World Cup with […]
Sky is in talks with Channel 4 over including the terrestrai; broadcaster in its AdSmart platform, according to a report from Campaign Live. Any deal could also include the third party channels represented by Channel 4’s sales house, including BT Sport and UKTV. AdSmart enables different, and – more crucially – targeted commercials to be […]
YouTube set to end targeted ads on videos that are primarily watched by children, according to reports. The decision comes on the back of a case by the US Federal Trade Commission (FTC) which has fined YouTube owner Google for violating child privacy laws. According to the Washington Post, FTC said Google collected data from […]
TVision, a specialist in TV performance metrics for brands and networks, has released its H1 2019 TV Performance Report for the first half of 2019. The report identifies the brands, creative and TV content that scored highest for Ad Viewability and best captured US viewers’ Attention. “As we know, all impressions are not created equal. […]
Sky Media has revealed the results of a comprehensive research project into the UK addressable TV market. With the competition for advertising spend more and more competitive, addressable TV gives
France is to consider measures to liberalise the TV advertising market, according to Bloomberg. The report says that France’s parliament will open up discussions early next year. If this happens it could generate a windfall for broadcasters worth up to an extra €360 million in overall revenues made up of some €200 million in extra […]
A survey of US consumers highlights the significant financial risk to brands from a potential brand safety crisis involving their advertising. Conducted among 1,017 respondents via SurveyMonkey by global certification programme the Trustworthy Accountability Group (TAG) and digital advertising industry initiative Brand Safety Institute (BSI), the survey found more than 80 per cent of consumers […]
TV commercials from food giant Mondelez and German car manufacturer Volkswagen are the first to be banned under new UK gender stereotyping rules. A ban on ads featuring “harmful gender stereotypes” or those which are likely to cause “serious or widespread offence” came into force in June. The first banned ad, for Philadelphia cheese, showed […]