UK supermarket chain Tesco has revealed the results of its Christmas campaign with Channel 4, ITV and Sky Media, suggesting the collaborative approach had strong recall and additional benefits. The collaboration campaign cut through at the most competitive time of year and helped the supermarket achieve its fifth year of Christmas growth. The results announced […]
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released its second annual analysis of ad fraud in Europe, showing extremely low fraud rates in TAG Certified Channels as an increasing number of European companies adopt TAG’s anti-fraud standards. Conducted by The 614 Group, […]
Digital Cinema Media (DCM) and Pearl & Dean have announced that event cinema productions across the UK, where live events such as theatre, concerts and ballet are broadcast in cinemas, will be able to carry advertising for the first time from June 1st. DCM and Pearl & Dean have jointly created the opportunity for brands […]
The two largest private FTA TV groups in Spain, Mediaset and Atresmedia, have weathered the ad crisis in the country and achieved profit in 2019. Mediaset ended the year with a profit of €211.7 million, up 5.7 per cent, whereas Atresmedia’s profit amounted to €118 million, up 33.8 per cent. The TV groups saw their […]
In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER), an asset management solution for TV and video ads. As revealed in the company’s latest Video Benchmarks Report, 49 per cent of all video ad impressions were served to CTV platforms in 2019 – more […]
Liftoff, a specialist in mobile app marketing and retargeting, has published its second Mobile Ad Creative Index. Effective mobile advertising is now essential, as the platform in 2019 dethroned television for consumer’s attention. The latest report analysed 353 billion ad impressions across 4.86 billion clicks, 189 million app installs, and over 245 million first-time events […]
Broadcast Traffic Systems (BTS) has launched an advertising module that enables integrated linear and digital ad scheduling from one platform. The Digital Ad-Sales module is included it its Enterprise Channel Management System but can also be added to its Express solution. The Digital Ad-Sales module allows advertising executives to fully integrate digital advertising on the […]
As Hollywood prepares for this year’s Oscars ceremony, insights from The Trade Desk highlight the power of film to inspire consumer behaviour, creating engagement opportunities for brands that extend well beyond awards season. The Trade Desk analysed conversion rates around the release dates of some of this year’s biggest hits – both on Netflix and […]
FreeWheel, a Comcast company and advertising management solution, has launched its first Video Marketplace Report specifically for Europe, focusing on video advertising in Q3 2019. The paper shows a continued upward trend in premium video with ad views increasing 10 per cent year-on-year. This rise is driving investment in “growth platforms” such as connected TV […]
While the team that wins the Super Bowl may change each year, the network hosting the game will always declare victory. Despite some slippage in ratings and some larger declines in football fandom, Super Bowl ad rates and revenues continue to champion over every other event on the TV calendar. 2019 was no exception, with […]