Amagi, a global leader in cloud-based technology and advertising for broadcast and streaming TV, has announced that Tastemade – the Santa Monica-based modern media company – has launched its streaming network on NBCUniversal’s new streaming video service, Peacock, using Amagi cloud solutions. Tastemade continues to expand its distribution of its streaming network across a wide […]
SpotX, the global video advertising platform, has revealed research into the behaviour of connected TV (CTV) audiences in Europe. Conducted by research firm Statista, the report reveals the latest data identifying the characteristics of CTV viewers in the big five markets. The findings, complemented by insights from Samsung Ads Europe, aim to help advertisers better […]
Effectv, the advertising sales division of Comcast Cable, and TV attribution specialist TVSquared have analysed how TV has impacted advertisers’ ability to drive digital engagement in a time of restricted movement for most Americans. The pair’s study, The Halo Effect: TV Drives Digital, covering
To mark the return of high street shopping, Channel 4 is launching a new ad campaign in partnership with a selection of major brands, and is now calling for small, independent high street retailers from across the UK to feature in an exclusive prime time TV ad break ‘The Great High Street Comeback’ – free […]
The depth and lasting impact of the global recession, along with the sharp economic downturn in the UK, signal a long and challenging road to recovery, reports eMarketer. This year in the UK, total media ad spending will be £21.03 billion ($26.84 billion), down 7.5 per cent from 2019. This steep decline in expenditures can […]
Ad fraud intelligence and marketing compliance platform Pixalate has launched the Connected TV/OTT Seller Trust Index (CSTI), describing it as a “breakthrough” addition to Pixalate’s suite of programmatic seller quality ranking, and the world’s first quality-based ranking system for programmatic OTT/CTV sellers. Pixalate’s new CSTI ranks the overall quality of programmatic sellers across three major […]
According to a Channel 4 study, branded entertainment significantly increased brand engagement and drove positive viewer perceptions – transferring the positive emotions created by an entertaining programme to the brand behind it. The study examined a combination of existing academic studies, quantitative and qualitative research into existing Channel 4 branded entertainment shows. Extensive analysis of […]
UK commercial TV marketing body Thinkbox’s Demand Generator optimisation tool, developed by Gain Theory, MediaCom and Wavemaker and released at the end of 2019, has been expanded and enhanced to offer users greater flexibility to tailor its output. The Demand Generator enables marketers to determine the optimal advertising media mix specific to their business and […]
NBCUniversal and Sky have named the leadership team for the companies’ new One Platform Global Advertising & Partnerships offering. Newly-named President & Managing Director of Global Advertising & Partnerships KC Sullivan will lead the unified Global Advertising & Partnerships Team, and bring this offering to market. Sullivan, who most recently served as President & Managing […]
AT&T’s advanced advertising company Xandr, in partnership with the IAB Europe, has released an industry insider report and the results of a region-wide industry survey on Connected TV(CTV) in Europe. In the industry insider report, Xandr and its team of experts have explored the primary opportunities and challenges of CTV advertising. The report offers an […]