Advanced Television

AI

Report: 56% of companies struggle as staff sneak AI into work

Delinea, a provider of solutions for securing human and machine identities through centralised authorisation, has published research on the impact of artificial intelligence (AI) in reshaping identity security. According to the report, AI in Identity Security Demands a New Playbook, only 44 per cent of organisations say their security architecture is fully equipped to support […]

September 3, 2025

Report: Strong ROI for on-premise edge, private wireless adopters

Nokia has released its 2025 Industrial Digitalisation Report developed with GlobalData, which highlights that 87 per cent of on-premise edge and private network adopters are seeing a return on investment (ROI) in just one year while enabling AI-driven use cases. Additionally, 81 per cent of industrial enterprises found setup costs lower, with over half saving […]

September 3, 2025

Comscore debuts AI-powered data partner network

Comscore, a specialist in measuring and analysing consumer behaviours, has announced the launch of its AI-powered Data Partner Network, a new initiative that enables third-party data providers to convert their ID-based datasets into scalable, privacy-centric audiences using Proximic by Comscore’s proprietary AI predictive technology. This Network is designed to unlock the full value of partner […]

September 3, 2025

Report: 30% of consumers uncomfortable with GenAI in animation

Luminate Intelligence has released its latest Animation & AI Report, offering a detailed look at the impact of generative AI on the animation industry within film, TV and streaming. The report explores how studios, FX houses and animation companies are experimenting with AI tools amid legal, ethical and creative debates – and how audiences feel […]

September 2, 2025

DAIVID gives charities free access to AI ad testing tool

Charities can now test the effectiveness of their ad campaigns for free using AI as part of a new initiative launched today by creative data provider DAIVID to mark International Charity Day (September 5th). Non-profit organisations – or agencies working on their behalf – will receive complimentary access to DAIVID’s advanced AI-powered creative testing solution, […]

September 2, 2025

Report: AI goes mainstream with US teens

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its third annual Precise Advertiser Report: Teens & Youth (PARTY), a report analysing input from a proprietary panel of US teens aged 13-17 and their parents. A cross-generational teen panel spanning late Gen Z and early Gen Alpha (Gen Z/A), […]

August 28, 2025

Samsung TVs integrate Microsoft Copilot

Samsung Electronics has announced a new integration of Microsoft Copilot with its 2025 lineup of TVs and Smart Monitors, building on Samsung’s commitment to offering more personalised and intelligent features on screen with Samsung Vision AI. With Copilot built into the display, users can access Microsoft’s AI companion through a simple voice command or click […]

August 28, 2025

Survey: Networks won’t handle future bandwidth growth

RtBrick has released its State of Disaggregation report, examining the current state of networks globally and telecom operators’ efforts to address surging customer demands. The survey revealed operators are at risk of being overwhelmed by the demands of streaming bandwidth in the next five years. The industry recognises it needs to adopt next-generation disaggregated networks […]

August 21, 2025

Study: Predictive impact scoring can forecast ad effectiveness

Vidmob, The Creative Data Company, in collaboration with MMA Global, and featuring participation from Kellanova, has released findings from a study exploring how AI-powered predictive impact scoring can improve creative performance in digital advertising. The research found that predictive impact scoring can forecast 3-second view-through rates (VTR) with 83 per cent accuracy, improve performance by […]

August 21, 2025

Ideal Systems debuting Tabatha AI-powered newsroom service at IBC2025

Ideal Systems will be previewing ‘Tabatha’, an integrated newsroom AI platform with native integration of Comcast Technology Solutions’ (CTS) VideoAI at IBC2025 in Amsterdam. Tabatha is optimised and tailored for using AI in modern TV newsroom productions and is the latest module for Ideal Systems ‘Alice’ cloud integration platform. Tabatha’s native integration with VideoAI from […]

August 20, 2025