Advanced Television

AI

Amazon Ads launches Creative Agent

Amazon Ads announced a new agentic AI tool, Creative Agent, that is says “empowers UK advertisers to easily create professional-quality ads for campaigns”.  Within Creative Studio, advertisers can now click ‘chat’ to access a conversational, AI-powered creative partner that conducts product and audience research, brainstorms ideas, develops creative concepts in storyboard format, and produces video […]

February 12, 2026

Report: How the music Industry is battling AI music flood

The music industry has long been defined by an extreme winner-takes-all dynamic. A small number of tracks, artists, and platforms account for the majority of listening and monetisation, while the vast majority of releases never break through. OC&C Strategy Consultants show, in their new AI Music: Artists vs Machines report, that AI has so far […]

February 12, 2026

Gracenote renews partnership with Google

Nielsen’s Gracenote, a specialist in entertainment metadata, has announced the continuation of its partnership with Google. Through this partnership, Gracenote’s metadata will support up-to-date entertainment information for Google’s consumer-facing products and services, including AI experiences. “We’re excited to continue our work with Google to make it easier for people everywhere to find and watch the […]

February 11, 2026

iSpot invests in NVIDIA server

iSpot, the cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered that changes how independent measurement can be leveraged to unlock new insights, accelerate workflows, drive better consumer connections and assure advertising effectiveness. In order for SAGE to generate deep insights from its data, iSpot has made […]

February 10, 2026

Research: British voters back AI-friendly copyright reform

Public opinion research from Freshwater Strategy, commissioned by the Computer & Communications Industry Association, finds that the UK can seize the opportunity presented by AI by reforming copyright rules with voter support. The research concludes that British voters are increasingly benefiting from AI and support a regulatory regime that enables research and training in the […]

February 9, 2026

Sportradar expands partnership with NBC Sports

Sportradar has announced a multi-year agreement with NBC Sports Regional Sports Networks (RSNs) to enhance the NBA viewing experience through real-time, broadcast solutions that enhance live game coverage. NBC Sports Regional Networks will leverage Sportradar’s NBA Advanced Data and GameFrame across live NBA game broadcasts during the 2025-26 and 2026-27 NBA seasons. The agreement supports […]

February 9, 2026

UK ICO probes Grok data processing

The UK’s Information Commissioner’s Office (ICO) has opened formal investigations into X Internet Unlimited Company (XIUC) and X.AI LLC (X.AI) covering their processing of personal data in relation to the Grok artificial intelligence system and its potential to produce harmful sexualised image and video content. It has taken this step following reports that Grok has […]

February 4, 2026By Colin Mann

Alibaba brings cloud-based AI innovation to Winter Olympics

Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, is partnering with Olympic Broadcasting Services (OBS) and the International Olympic Committee (IOC) to deploy advanced cloud and AI technologies for the Olympic and Paralympic Winter Games Milano Cortina 2026. Building on deployments at Tokyo 2020, Beijing 2022, and Paris 2024, the collaboration marks […]

February 4, 2026

Virgin Media O2 accelerates automation across mobile network

Virgin Media O2 is deploying new artificial intelligence (AI) monitoring tools in its mobile network to predict and prevent network issues, helping deliver a more reliable and consistent experience for customers across the UK. Building on two years of experience monitoring its fixed broadband network, where the technology reduced repair times by more than a […]

February 4, 2026

Musk merges SpaceX with xAI

SpaceX and xAI have formally announced that they are merging. A statement from SpaceX Elon Musk said: “SpaceX has acquired xAI to form the most ambitious, vertically-integrated innovation engine on (and off) Earth, with AI, rockets, space-based internet, direct-to-mobile device communications and the world’s foremost real-time information and free speech platform. This marks not just […]

February 3, 2026By Chris Forrester