Leading Asian broadcast systems integrator Ideal Systems has announced that it will be hosting the global launch of a totally new software-based encoder for broadcasters at the upcoming Broadcast Asia exhibition in Singapore. The new encoder solution from TotalMedia is part of a growing suite of video processing tools offered by TotalMedia that have been […]
CleverTap, the all-in-one engagement platform, has released its market research report The AI Edge in Customer Engagement. The report sheds light on how AI is the next frontier in the customer engagement domain and how brands can implement AI for the right use cases and gain maturity in AI adoption to drive a boost in […]
ElectricNOW, Electric Entertainment’s premium OTT app and FAST channel, is using Topaz Labs’ Video AI to digitally remaster its classic TV series exclusively for their OTT platform and App, ElectricNOW. The platform will now offer new, upscale versions of three TV series Conan the Adventurer, The Lost World and The Immortal allowing audiences to enjoy […]
Despite dramatic changes across the TV market and measurement landscape, consumer research panels seem set to remain a critical building block for measurement solutions for the foreseeable future. The Future Role and Value of Panels in US TV Measurement, released by the Coalition for Innovative Media Measurement (CIMM), analyses the purpose and usage of consumer […]
Brightcove, the streaming technology company, has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS). Using its own public documentation, product, and release notes, Brightcove is leveraging the new assistant internally for real-world use cases applicable to the media and entertainment technology sector. As an early adopter of Amazon Q, […]
Findings from Bynder reveal that 67 per cent of marketers are now using AI to boost content production – leaning into the ever-evolving marketing landscape. Bynder, the global leader in Digital Asset Management, has launched its latest annual report. Titled 2024 content marketing trends survey: Insights and strategies for a digital-first future, the report highlights […]
WSC Sports has signed a multi-year agreement with Spain’s Movistar Plus+ who will employ its AI-driven technology. The audiovisual entertainment offering of the Telefónica Group, Movistar Plus+ will utilise WSC Sports’ platform to create real-time short-form video for a host of its sports rights including LaLiga and LaLiga 2, UEFA’s Champions League, Europa and Conference […]
The way people use, think and feel about different types of media is constantly changing. In Ofcom’s latest media literacy research, the media regulator takes a deep dive into how people across the UK are navigating an increasingly online world. This year’s study explores how adults across the UK feel about issues ranging from artificial […]
The satellite Internet of Things (IoT) market is transforming remarkably, driven by technological advancements and an ever-increasing demand for global connectivity. As the world becomes more interconnected, the limitations of terrestrial networks become apparent, particularly in remote and underserved regions. This is where satellite IoT steps in, bridging the gap with its ability to provide […]
As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimentation. According to WARC data, only a small fraction of marketers (2 per cent) are using the following measurement techniques in combination – marketing mix modelling (MMM), experiments, attribution – to assess […]