Amplified Intelligence, a source for attention measurement, has announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides data and insight into how audiences respond to ads at an emotional level, as well as correlations between emotions and attention. After five years of analysing real human […]
Cognitiv, a provider of deep learning AI for marketers, has announced a partnership with Adform, the media buying platform, to exclusively provide ContextGPT, Cognitiv’s GPT AI-based contextual targeting across the major European languages. This is the first time that GPT AI based contextual targeting is available to digital advertisers in Europe. PubMatic is the chosen […]
Forty-nine per cent of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49 per cent) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic. That’s according to insights released today by LG Ad Solutions, to […]
Yahoo Advertising has announced Yahoo Blueprint Performance, the latest update to its AI engine, Yahoo Blueprint, which powers a suite of features that guide performance throughout the Yahoo DSP. This next-level enhancement aims to redefine how advertisers manage and optimise digital campaigns by leveraging AI technology to boost efficiency and effectiveness while maintaining control. Yahoo […]
‘The law is the law’ is often a less black and white statement than it appears, even when talking about a single country. When talking about international or global issues, the law becomes ever more uncertain, in its interpretation and, even more, in its implementation. And that is why it is close to impossible to […]
Surfshark has published a study titled Smart Home Privacy Checker which looks at smart home devices and the significant privacy issues they raise. Tech giants Amazon and Google developed the most data-hungry smart home device apps. Amazon’s Alexa gathers 28 out of 32 possible data points, which is more than three times the average collected […]
Movies starring clones of friends, simulating the future, personal digital assistants, and AI-driven beauty operations are some of the ways AI is expected to impact everyday life in the 2030s, according to technology early adopters polled by Ericsson. Research published by Ericsson ConsumerLab titled 10 Hot Consumer Trends 2030s – the AI-Powered Future, captures responses […]
WSC Sports, the specialist in AI-powered sports content technology, has announced its evolution to an AI content management, creation, and distribution solution. The company aims to empower sports media rights holders to engage with fans through more personalised content, formats and viewing channels. As part of the company’s next phase of growth, WSC Sports is […]
Sportfive, the sports marketing agency, has selected Magnifi, an AI-powered highlight generation platform, to assist with its social content solutions for the coverage of two tournaments in the ASEAN Football calendar, the Mitsubishi Electric Cup 2024 and the Shopee Cup 2024/2025. With Magnifi, Sportfive can auto-generate highlights of players from these events, as well as […]
Pixellot, the specialist in AI-automated video and data solutions for sports, has announced a partnership with Tximist Foundation to broadcast all Tximist Cup matches from the upcoming tournament in Spain. This collaboration will allow fans and families to watch every match from the tournament which will be held at Hondarribia and San Sebastian from June […]