MediaKind, a specialist in media technology services and solutions, has announced a strategic partnership with ThinkAnalytics, bringing advanced AI-powered content discovery and advertising solutions to MediaFirst TV Platform customers. The integration of the Think360 suite will enhance MediaFirst’s existing core recommendation engine, with AI-driven functionalities. Some of the world’s biggest service providers will now benefit […]
The US Department of Justice DoJ is “intervening early” to explore whether a handful of big techs are unfairly dominating the AI market, according to a report in The WSJ. According to the paper, targets of the early stage probe include the chip maker NVIDIA which is said to “own” more than 80 per cent […]
Veritone, a specialist in building human-centred enterprise AI solutions, has announced that pocket.watch, the kids’ entertainment studio that creates global franchises from YouTube stars, has selected Veritone as its AI partner to help expand contextual targeting across content from pocket.watch’s creator network of over 1 billion YouTube subscribers. Pocket.watch’s advertising partnerships division, Clock.Work, is one […]
The Czech League Football Association (LFA) has partnered with WSC Sports, the specialist in AI–powered video content. The collaboration will see the LFA harness WSC Sports’ AI–powered solution to deliver technology innovations across the LFA and its clubs digital platforms. The LFA and clubs from the Chance Liga will harness WSC Sports’ all–in–one platform to […]
Immersive entertainment specialist Layered Reality has secured an investment deal worth £1.75 million with Channel 4’s consumer investment arm, Channel 4 Ventures. The media for equity deal enables Layered Reality’s immersive experiences to reach a TV audience for the first time. Over the course of a year, The Gunpowder Plot, Jeff Wayne’s The War of […]
Research from Parks Associates highlights the importance of ad relevancy, especially for new revenue streams: 81 per cent of viewers who felt that the ads they were watching were relevant to them also report an interest in T-commerce. AI can be used in entertainment to connect viewers with brands. Relevant and timely advertisements are currently […]
Zattoo, a TV streaming and TV-as-a-Service provider in Europe, and Media Distillery, an AI technology provider in video UX optimisation, have announced their new collaboration within the upcoming launch of Zattoo’s new product Stream API. This includes AI- and Machine Learning-enriched Time Marker Suite, now pre-integrated for Zattoo’s B2B managed platform service for TV streaming […]
Mediaocean, the mission-critical platform for omnichannel advertising, has released the findings from its 2024 H2 Market Report. This sixth edition of Mediaocean’s bi-annual report series presents the largest pool of respondents to date, with responses from over 1,200 marketing professionals. The insights reflect key consumer and technology trends shaping the advertising landscape for the remainder […]
IBC2024 has unveiled a host of new show features and speaking sessions to showcase real-world artificial intelligence (AI) advances across the IBC Conference, the IBC Accelerator Media Innovation Programme and the show itself, including the new AI Tech Zone, powered by EBU. AI innovators and media and entertainment (M&E) companies will be able to learn, […]
Xperi has entered into an asset purchase agreement with Amazon.com Services to sell substantially all of the assets and certain liabilities of Perceive Corporation, a subsidiary focused on edge inference hardware and software technologies, for a gross amount of $80 million (€72.5m) in cash. “Since Perceive’s inception, the landscape for edge inference technology has evolved, […]