Pocket.watch selects Veritone as AI partner
September 5, 2024
Veritone, a specialist in building human-centred enterprise AI solutions, has announced that pocket.watch, the kids’ entertainment studio that creates global franchises from YouTube stars, has selected Veritone as its AI partner to help expand contextual targeting across content from pocket.watch’s creator network of over 1 billion YouTube subscribers.
Pocket.watch’s advertising partnerships division, Clock.Work, is one of only a small number of companies granted rights by Google to run kid-safe contextual advertising directly within YouTube Kids. Leveraging Veritone’s aiWARE platform, Veritone’s AI Solutions Group will be able to automate contextual ad targeting and the categorisation of pocket.watch’s library of digital creator content, so that pocket.watch can distribute and monetise content faster and more effectively. For example, if a brand is looking to place an advertisement for new dolls on YouTube, Veritone’s technology scans thousands of hours of content to enable placement of the ad adjacent to videos of kids playing with dolls.
Veritone’s AI enhancements will enable Clock.Work to efficiently scale their offerings, which already deliver over 500 million monthly ad impressions across both YouTube and YouTube Kids.
“We are thrilled to partner with Veritone and leverage their AI technology to better identify relevant video content,” said Julia Moonves, SVP Ad Sales and Brand Partnerships at pocket.watch. “Veritone’s AI Solutions Group will automate time-consuming manual processes, allowing our team to more efficiently deliver solutions to our advertising partners at a significantly larger scale while maintaining best-in-class protections for our kids and family audiences. “
“Pocket.watch is at the forefront of kids’ entertainment, and we are excited to support their vision with our AI technology,” said Sean King, general manager, Media and Entertainment, Veritone. “Leveraging our aiWARE platform, our AI Solutions Group will be able to create a custom solution that will provide pocket.watch with the structured data they need to efficiently manage and scale their digital influencer content, ensuring they continue to meet the growing demand for innovative and engaging entertainment.”
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