Advertising spend in the UK beat expectations in the third quarter of 2023, according to the latest quarterly data from WARC and the Advertising Association, driven by search and online display spending. Key figures The AA/WARC report finds that spend rose by 15.9 per cent to a total of £9.6 billion (€11.2bn) for the period […]
Research from DTS, a wholly owned subsidiary of entertainment technology company Xperi, reveals that in-car entertainment is of the utmost importance for 67 per cent of UK adults – a number that soars to 84 per cent for those aged 17-44. This underscores the growing significance of vehicle entertainment systems for those looking to purchase […]
Developing a comprehensive roadmap for new commercially available spectrum is necessary to ensure the successful deployment of future mobile networks, according to a report, The Evolution of 5G Spectrum, from trade body 5G Americas, which provides insights into the future of mobile networks, emphasising the critical role of licensed spectrum for the successful rollout of […]
datafuelX, a specialist in analytics and technology for multi-currency, cross-platform solutions, is partnering with MRI-Simmons, a provider of insights on the American consumer, to enable the scoring of device-level TV viewing data sets with age/sex propensities and other MRI-Simmons attributes for targeted advertising sales, and pre- and post-campaign reporting. This service will be offered to […]
TGI Global Quick View 2024 data from audience measurement specialist Kantar Media, which surveys 80,000 people in 37 countries, shows that cost is trumping content as the most important criteria for consumers. Almost half of those surveyed rated subscription prices as a significant factor when choosing streaming services (49 per cent), while 43 per cent […]
Subscription management and billing platform Recurly’s 2024 State of Subscriptions report finds that subscriber fatigue is overestimated, with growth continuing to be strong. Noteworthy Trends Subscriber fatigue is overestimated—growth continues to be strong. Data shows that while acquisition rates and free trial conversions went down—correlated to a market-wide reduction of acquisition spend and ‘growth at […]
Anti-piracy body the International Broadcaster Coalition Against Piracy (IBCAP) has confirmed the addition of its latest member, Star US, an affiliate of The Walt Disney Company. IBCAP’s broad anti-piracy protection services and solutions will now cover the Disney Star channels that are highly popular in the US with the South Asian diaspora. This move will […]
French commercial broadcaster TF1 group has filed a complaint with the European Commission for “illegal state aid” against PSB group France Télévisions. The abolition of the TV licence fee, to be replaced by the allocation of a portion of VAT, is at the heart of TF1’s argument, according to Le Figaro. “This change in financing […]
In 2024, Ampere Analysis forecasts global content spend will increase by 2 per cent year-on-year, following a plateau in content investment growth in 2023. Last year was predicted to deliver comparable growth, but WGA and SAG-AFTRA strike action led to a two percentage point decline relative to original expectations. In 2024, broadcasters’ and streaming services’ […]
In its report published in October 2023, the UK House of Commons Welsh Affairs Committee called for the Six Nations rugby tournament to be included in Group A of the Listed Events Regime. The UK Government has explained that listing an event in Group A or B does not guarantee that it will be available free-to-air, […]