Following the success of its advertising products on the home screen of Samsung TVs, Samsung Ads Canada, the advertising arm of Samsung Electronics in Canada and a specialist in advanced TV including Connected TV (CTV), has launched the First Screen Immersive Masthead. Currently available on 2024 Samsung Smart TVs, the First Screen Immersive Masthead provides […]
What are the 50 landmark TV Programmes of the last 50 years? The shows that changed broadcasting, influenced how audiences look at the world, made them laugh or think in a new way. This is the challenge the Broadcasting Press Guild set its members to mark its 50th anniversary. The BPG Top 50 Landmark Programmes […]
Western Europe will lose nearly 9 million pay-TV subscribers between 2023 and 2029 to reach 93 million – down by 8 per cent, according to the Western Europe Pay-TV Forecasts report from analyst firm Digital TV Research. This is nowhere near as bad as the US as pay-TV penetration will still be 53 per cent […]
Latin America will have 165 million SVoD subscriptions by 2029, up from 110 million at end-2023, according to the Latin America OTT TV and Video Forecasts report from analyst firm Digital TV Research. Brazil will provide 59 million SVoD subscriptions by 2029, with Mexico bringing in a further 43 million. Seven US-based platforms (Netflix, Prime […]
Yahoo has released survey findings showing how advertisers are thinking about dynamic creative optimisation (DCO) for 2024. As rapid advancements in AI evolve and impending cookie deprecation refocuses energy on performance creative, Yahoo surveyed over 300 brand and agency advertisers to understand their current use of DCO. Powered by AI and machine learning technology, DCO […]
Dame Caroline Dinenage, Chair of the UK House of Commons Culture, Media and Sport Committee, has expressed her satisfaction regarding announcements in the Budget relating to tax relief for the UK film industry and support for the National Theatre. “Today’s announcements are a shot in the arm for our film industry and will help give […]
Responding to the Budget Statement from the Chancellor of the Exchequer, Adrian Wootton OBE, Chief Executive of the British Film Commission, the UK Government’s national organisation responsible for international film and television production in the UK, said the announcements demonstrated “timely and welcome action” by Government, which would “significantly boost the UK’s world-class film and […]
The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, […]
The Police Intellectual Property Crime Unit (PIPCU) at City of London Police executed a week of action, carrying out interviews across the country as part of a crackdown on the supply of illegal streaming services, with a focus on individuals selling modified Fire Sticks. The operation, in conjunction with FACT and the Premier League, targeted […]
Communications test, measurement and optical technologies provider VIAVI Solutions and Spirent Communications, a provider of automated test and assurance solutions for networks, cybersecurity and positioning, have agreed the terms of a cash offer for Spirent which the Spirent Board intends to unanimously recommend. The acquisition price values Spirent at approximately £1.005 billion (€1.17bn), or $1.27 […]