FreeCast has announced the launch of a next-gen shoppable FAST channel, Test Drive Live, in the US. The channel will be launching on Roku and FreeCast’s own service, before coming to additional FAST channel platforms in the coming weeks. Through FreeCast, the channel will be immediately available on Amazon Fire TV, Google TV, Apple TV, […]
Mediaocean, a partner for omnichannel advertising, has announced key leadership promotions at Prisma, the platform for integrated media buying, optimisation and execution. The company has elevated Drew Kane and Stephanie Dorman to support Prisma’s global expansion and product innovation. Kane will serve as Chief Product Officer, and Dorman as Chief Operating Officer, both reporting to […]
WWE, part of TKO Group, and Fanatics have announced that world-renowned entertainer, entrepreneur and professional athlete Logan Paul’s popular digital series – IMPAULSIVE – will join the lineup of WWE and Fanatics digital shows. With nearly a billion views on YouTube alone, IMPAULSIVE has become one of the world’s biggest digital series since launching in […]
Research from O2 highlights a significant disconnect between awareness and behaviour when it comes to sun protection. The research has been backed by The British Skin Foundation which has highlighted that getting burnt just five times over a lifetime more than doubles the risk of getting a melanoma, the most serious type of skin cancer. […]
Chyron has announced that Chyron LIVE, its cloud native live production solution, has successfully completed the Amazon Web Services (AWS) Foundational Technical Review (FTR). The review process is thorough, requiring an initial self-assessment against a list of stringent requirements, followed by expert review and additional requests for clarification and information. The AWS FTR helps developers […]
DAZN, the sports streaming platform, has announced a new partnership with the French Professional Football League (LFP) for the distribution of Ligue 1+, the new channel from the LFP that will broadcast Ligue 1 McDonald’s. Thanks to this partnership, DAZN subscribers in France can access Ligue 1 McDonald’s until August 15th 2029. French operators Orange, […]
A new Ofcom discussion paper explores how different tools and techniques could be used to identify deepfakes. “Deepfakes are AI-generated videos, images and audio content that are deliberately created to look real. They pose a significant threat to online safety, and we have seen them being used for financial scams, to depict people in non-consensual […]
BBC Sport and Athletic Ventures have confirmed a new five-year deal to broadcast coverage of some of the biggest UK athletics events, including the London Athletics Meet, until 2029. This new deal will bring world-class athletics to BBC platforms – BBC TV, iPlayer and BBC Sport digital platforms – ensuring the biggest moments in UK […]
Sky Sports and streaming service NOW will bring viewers every moment of The 153rd Open live from Royal Portrush, as golf’s oldest major returns to the iconic Northern Irish course for the first time since Shane Lowry’s historic win in 2019. As the exclusive home of The Open in the UK and Ireland, Sky Sports […]
Nielsen, the specialist in audience measurement, data and analytics, has appointed Richard Pacheco as head of global partnerships. In this role, Pacheco will seek to maintain and build new partnerships with companies across the ad tech ecosystem, as well as ensuring that Nielsen’s partnerships drive innovation and better business outcomes for marketers globally. He will […]