As an entertainment category, online video is thriving, offering viewers massive amounts of content, highly targeted genres and sub-genres, and bite-sized formats making it easy to watch on the go—all of which has made the category immensely popular with the types of young consumers advertisers covet, according to Hub Entertainment Research.

Hub’s recently-released study – Non-Traditional TV – confirms the impressive reach, and notable impact, of online-only video content.

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