More than 40% of U.S. adults under 35 are already viewing Internet video on the TV at least once per month, according to research firm In-Stat, which predicts that revenue from Web-to-TV streaming services will grow to $2.9 billion in 2013.

Within five years, the number of U.S. broadband households viewing Web-to-TV content will grow to 24 million and 7.4 million households will use PCs to stream Web-to-TV content, In-Stat estimated. “Once Web-to-TV video becomes simple and convenient, mass consumer adoption will follow quite rapidly,” In-Stat analyst Keith Nissen said. “Our primary research shows that users want a variety of their consumer devices to enable a Web-to-TV video experience.”

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