SpotX, clypd ad-sales platform
November 3, 2015
With the TV industry moving towards greater synergies between the sale of traditional and digital video inventory, SpotX and clypd announce the development of a single solution for media owners to manage the sale of all forms of television assets and video inventory.
The pairing of SpotX’s digital video platform and clypd’s linear TV platform will create ad sales solutions that empower media companies to holistically monetise audiences and video across all distribution points.
“We knew from the outset the industry was moving toward a way of holistically measuring audiences, no matter how they were watching,” said Randy Cooke, VP of Programmatic TV at SpotX.
“For TV and digital audiences to monetise at equitable rates befitting the true value of each, the industry needed a way of managing inventory optimisation and audience fulfillment across all ad-supported distribution channels,” Cooke said.
Other posts by :
- Safran Space links laser direct to satellite
- SpaceX fearful of AST SpaceMobile’s potential?
- Equatys wants 2,800 new satellites
- FCC eyes freeing up Weird Space Stuff spectrum
- SES happy with releasing 160MHz of spectrum for 5G
- Inmarsat “likely to win appeal” over Ligado/AST action
- FCC seeks fair play over foreign satellite access
- Bank raises RocketLab target price