Red Bee Media has joined the Digital Entertainment Content Ecosystem (DECC), a multinational cross-industry coalition dedicated to establishing the first open market for digital content distribution.

Red Bee Media represents international broadcasters and advertisers across TV, web and mobile such as Discovery International, BBC, Channel 4, Virgin Media, UKTV, Nike, Canal+, Lonely Planet, and Action Aid.

The diverse group with support from every industry involved in digital entertainment now includes 55 members across entertainment, software, hardware, retail, infrastructure and delivery including Microsoft, Sony and Warner Bros.

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