BBC ‘Internet first’ broadcaster
April 9, 2015
Matthew Postgate, the corporation’s chief technology officer, has said the BBC will become an “internet first” broadcaster in order to appeal to younger audiences. Postgate was tasked with making sure the broadcaster was “relevant” to younger viewers and could compete with online rivals such as Netflix and Amazon.
His appointment followed the scrapping in 2013 of the failed Digital Media Initiative, an attempt to create an integrated digital production and archiving system.
Postgate told the FT: “It’s my job over the next five years to put in place the production foundations to be internet first…Rather than trying to deliver one large project, we’ve been taking off the different components and moving forward.”
He added that the broadcaster would “have to learn lessons if they’re going to be in a position to compete with organisations that were born the digital age”, with many viewers streaming programmes on catch-up or subscription services online.
The corporation announced last year that TV channel BBC3 would be moving online only and Postgate said that move was indicative of its “direction of travel”.
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