Accenture has announced that Mediaset, Italy’s largest commercial broadcaster, is using Accenture Video Solution 4.0 in order to distribute their Infinity service – including streaming videos on demand – to Chromecast users. This extends customer options for watching content on numerous devices and provides Mediaset with opportunities to extend Infinity’s market reach.

New enhancements to the Accenture Video Solution software, including integration with Chromecast, allow users to view digital content on any compatible device, at any time. Additionally, video services operators can now insert contextual advertisements directly into videos, increasing revenue opportunities and increased reach for new services.

“We wanted to create dynamic, interactive relationships with our customers in order to stay competitive and gain market share,” said Chiara Tosato, Chief Sales and Marketing Officer, Infinity. “The enhancements to Accenture Video Solution software helped us to stream our content over the popular Chromecast device, increasing our delivery options and reaching new customers.”

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