Netflix is to charge an extra $3 a month to new users in the US to view its 4K output, but the Ultra-HD content will be available for no additional fee when subscribing to its $11.99 ‘family’ bundle.

“We decided to move 4K UHD video into our four-stream plan for new members who sign up and care about the highest-quality video Netflix offers. We have a modest and growing catalogue of titles in 4K, including House of Cards, Breaking Bad, The Blacklist and a slate of upcoming Netflix original series,” a Netflix spokesperson told Variety.

Existing subscribers, that is those already on the $9 month plan, get the 4K upgrade without paying the extra fee.

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