Channel 4’s £50m (E56.7m) public service digital media investment fund 4iP has engaged business advisory and investment company Pembridge Partners to advise its key projects.

Pembridge’s role will be to provide advice to help the projects that 4iP invests in transform from the launch stage to become commercially sustainable businesses with long-term growth potential.

The fund is meant to support ideas for websites, games and mobile services which help people improve their lives.

Meanwhile C4's CEO Andy Duncan is expected to leave the channel within days having agreed a severance package.

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