Interactive advertising is responsible for $300 billion of economic activity in the US, according to a study released by the Interactive Advertising Bureau (IAB).

The advertising-supported Internet represents 2.1 per cent of the total US gross domestic product (GDP). It directly employs more than 1.2 million Americans with above-average wages in jobs that did not exist two decades ago, and another 1.9 million people work to support those with directly Internet-related jobs. A total of 3.1 million Americans are employed thanks to the interactive ecosystem.

….

Other posts by :

1. Inmarsat “likely to win appeal” over Ligado/AST action
2. FCC seeks fair play over foreign satellite access
3. Bank raises RocketLab target price
4. Paramount throws kitchen sink
5. Ukraine wants its own LEO system
6. SpaceX outlines Starlink cellular delivery plan
7. NAB vs CTIA on C-band release
8. Laser terminals to operate at 100x faster
9. Starlink success in Spain, but South Africa proves difficult

Categories: Advertising, Articles