Sony unveiled 15 new flat TVs and a new remote control for the domestic market on as a part of a world-wide effort to win back market share during the year-end shopping season. The world’s second-largest maker of liquid LCD TVs, is struggling to catch up to South Korea’s Samsung. Sony hopes its new 40-inch to 70-inch high definition TVs and a new remote that does not have to be pointed at the TV will help its Bravia-brand LCD TVs turn a profit this year, from a $176 million loss in April-June.

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