With US households reluctant to cancel home services despite the down economy, growth in cable and IPTV VoD services will remain strong, with revenues exceeding $11 billion by 2013, according to Parks Associates.

“Currently 37 per cent of US digital cable customers use premium VoD regularly, up from 21 per cent in late 2004,” said Kurt Scherf, vice president, principal analyst, Parks Associates. “The cable companies need to use this type of service to combat challenges from telco/IPTV services, which grew over 110 per cent in subscriptions from 2007 to 2008.”

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