Australian consumer electronics retailer chain JB Hi-Fi answered the increasing consumer demand for premium digital video content by implementing business support solutions specialist CSG’s CSG Content Direct integrated with digital content ownership ecosystem UltraViolet.

“JB Hi-Fi wanted to be first to market with UltraViolet to sustain our brand leadership,” said George Papadopoulos, Technology Director for JB Hi-Fi. “We chose CSG Content Direct because CSG was the only company that could meet our aggressive UV launch schedule and deliver the kind of world-class content experience we wanted for our customers.”

Jim Benz, vice president of business development at CSG, said the JB Hi-Fi launch showcased Content Direct’s ability to drive UltraViolet’s international expansion and allow retailers to become serious players in the digital content delivery arena.

CSG Content Direct supports a streamlined sign-up process that allows consumers to create a JB Hi-Fi digital content login that automatically generates an UltraViolet account. Consumers can stream content from the cloud or manage their content library across a range of devices including PC, Mac, Android, iPhone, and iPad.

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