Cable operator UPC Netherlands' video-on-demand service saw over 34 million requests from subscribers last year, the first full year of the service's operation. UPC said that about 50% of customers used the service on a monthly basis in the second half of the year, up from 40% in the first half. At the end of 2008, UPC offered about 430 movie titles and 1,300 TV episodes on its VOD service.

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